'Choice Checking' is BancVue's answer to fed's new overdraft rules.

• Position: NEW PRODUCTS

CHOICE CHECKING is the name of a new product developed by BancVue, Austin, Texas, in anticipation of the Federal Reserve's planned changes to Regulation E.

The company is a provider of products, marketing, and data-driven consulting solutions for community financial institutions.

Choice Checking allows participating institutions to avoid any loss to their profitability by replacing lost income--estimated to be 40 percent to 60 percent of existing NSF revenues--with other noninterest income.

Choice Checking empowers consumers to reduce or completely eliminate monthly fees through debit card activity. In addition, BancVue says that program will provide benefits that consumers have shown to appreciate, including a merchant discount program, real-time card protection, and debit card fraud resolution. The participating community financial...