Vol. 37 No. 7, September 2005
Index
- How an Indianapolis financial institution achieved big growth in online banking.
- Online banking security.
- Product innovation in retail banks.
- Satisfaction surveys motivate customers to buy more products.
- TV Advertising and return on investment.
- A mortgage finance offer.
- Advertising free checking can sometimes be a risky proposition.
- d.trio.
- Digital Insight Corp., Calabasas, Calif., an online banking provider, has entered into a strategic alliance with CashEdge Inc., N.Y., a provider of online financial applications, to become the exclusive distributor to small-and mid-sized financial institutions for CashEdge's instant account opening and funding solution.
- SolutionsBank.
- Website/e-commerce.
- Print series.
- Direct mail series.
- Multimedia.
- Receive recognition for your creative work.
- TV single.
- Divorce and disintegration: the cost of flying apart.
- The Old West way: when PlainsCapital Corp., Lubbock, Texas, realized that the $2.5 billion institution needed to brand itself in order to help fuel its rapid growth, the result was a red buffalo and a visionary 'No Fences' campaign.
- How to get your CEO's attention: many chief executive officers underestimate, undervalue and underutilize marketing. If you are faced with this situation, here are a few smart countermoves that can help raise your profile.
- Shhh! The secret of premium pricing shhh! You can get away with it, but only if you utilize what's called a 'unique selling proposition' (USP). Here's how to create and use a USP.
- Measure your marketing in five steps: to justify your expenses, you must have, at minimum, a formal marketing plan and a measuring system to show how you are achieving the bank's goals.
- Say 'buy-buy' to media buying woes! Even if your bank has only a modest advertising budget, you can spend your dollars more effectively through the services of a media buying professional.
- Using what-if analysis to increase profit.
- Customer data integration platform.
- Directory signage conveys function with style.
- Do-it-yourself rewards program.
- A plastic card mailing system.
- Partnership offers wide variety of e-mail alerts.
- Premier checks.
- Selecting images to use in your direct mail: while a photograph usually enhances the mailer, there are times when you may not need one.
- Network members can use online tool to calculate marketing ROI.
- 05-06 ABAMN chapter calendar.
- ABA Marketing Network chapters.
- Welcome, new members!
- 2006 ABAMN calendar.
- Services directory.
- Continuing education quiz.