Partnership offers wide variety of e-mail alerts.

• Position: Cavion Plus. has begun offering the e-LERT from DigitalMailer Inc. - Brief Article

Expanded e-alert capabilities for financial institutions have been introduced by Cavion Plus. The company has begun offering the e-LERT from DigitalMailer Inc.

E-LERTs enable financial institutions to promote financial services using e-mail alerts in a preference-based format. Consumers choose which types of e-mail notifications they wish to receive from "tell me when" categories selected by their financial institution.

The service allows consumers to choose the type of financial institution e-mail message that enters their in-boxes. For example, they might opt to receive messages about a decrease in vehicle loan rates or a special offer promising higher rates on certificates of deposit (CDs). Giving consumers control over e-mail messages helps position the financial institution as a partner, rather than as an unsolicited vendor.

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