Vol. 42 No. 5, June 2010
Index
- Bank customer loyalty slips, mostly at larger institutions, survey says.
- Many consumers express interest in home deposit services.
- Brintech management solutions.
- Brooke Hallock.
- Customer Focus: keystone to trust customer retention in Turbulent Times.
- First Data Corp.
- Fiserv Inc.
- Jack Henry & Associates Inc.
- MarketMatch.
- Bank of North Carolina.
- Chemical Bank.
- City National Bank.
- Colo. Bank offers 'Tap-and-Pay' as a way to boost local economy.
- Selling Wachovia checking accounts.
- Professional vs relational: the cost of a smile.
- Pricing: the 'Value Meal' approach: now more than ever banks need to consider a new pricing paradigm--multiproduct and bundling pricing or relationship pricing--to boost customer relationships and offset fee-revenue declines.
- Take out your calculators: most banks do not have an accurate measure of their product profitability. But this metric is critical when marketing for profitability. Why are banks so derelict? And how can the marketing department take the lead in turning this situation around?
- Design: keeping on point: before starting a marketing project, develop a strategic document outlining the problem to be solved and the message to be communicated. This 'design brief' (also called a 'creative brief') acts as a reference point, helping to avoid obstructive debates over what is 'good art.'.
- AF Financial Group crafted a creative brief before rebranding and renaming.
- The job search: where marketing skills pay off: when he recently found himself out of work, veteran bank marketer Scott V. Williams used his promotional savvy to land another position at a time when few financial institutions were hiring.
- One click away: these days, it's become common to advertise on electronic media. We've all advertised on our own Web sites for years now, and targeted e-mail ads are commonplace. Now we're trying to get our arms around what opportunities and risks are involved with advertising on social media such as Facebook and Twitter.
- What planning is needed for a social media venture?
- ABA Toolboxes and ABAWorks guides.
- Reg. E, social media, ROMI--some of the topics at the marketing conference.
- ABA'S subsidiary announces agreement with SunTrust Mortgage Inc.
- Events.
- FinanceWorks endorced for online banking.
- Services directory.
- Continuing education quiz.