Wisconsin

• Pages: 2679-2730

Chapter 54

for the

STATE OF WISCONSIN

Updated and Revised by

James T. McKeown, Esq.

Foley & Lardner LLP

Milwaukee, Wisconsin

The Section of Antitrust Law thanks the Wisconsin Department of Justice for its

review of this chapter.

The Section gratefully acknowledges Stephen W. Boettinger, Esq., Max B. Chester,

Esq., Michael Fischer, Esq., Rebecca Wickhem House, Esq., and Richard T. O’Neil,

Esq. for their work on this chapter in prior editions.

Wisconsin 54-iii

CONTENTS

1.Introduction ................................................................................................... 1

1.a. Overview...........................................................................................1

1.c. History...............................................................................................1

1.d.Relation to Federal Law....................................................................2

1.e. Remedies...........................................................................................2

1.f. Enforcement......................................................................................3

2.The Per Se Rule and the Rule of Reason ....................................................... 4

3.Horizontal Agreements Other Than Group Boycotts .................................... 4

3.a.Price Fixing .......................................................................................4

3.b.Market Allocation .............................................................................5

3.c.Customer Allocation .........................................................................5

3.d.Bid Rigging.......................................................................................5

3.e.Covenants Notto Compete ...............................................................5

4.Group Boycotts.............................................................................................. 5

4.a.Concerted Refusals to Deal ...............................................................5

5.Resale Price Maintenance.............................................................................. 6

5.a. Generally...........................................................................................6

5.b. Monsanto Rule..................................................................................6

5.c.Impact of Leegin ...............................................................................6

6.Nonprice Vertical Restraints–Intrabrand....................................................... 6

7.Nonprice Vertical Restraints–Interbrand....................................................... 7

8.Tying Arrangements ...................................................................................... 7

10.Intracorporate Conspiracy.............................................................................. 7

11.Monopolization.............................................................................................. 7

12.Mergers.......................................................................................................... 8

13.Discrimination & Other Single Firm Pricing Regulation .............................. 8

13.a.Price Discrimination .........................................................................8

13.a.2.Buyer Liability............................................................... 9

13.a.3.Meeting Competition Defense ....................................... 9

13.a.4.Functional Classifications.............................................. 9

13.a.5.Preemption..................................................................... 9

13.a.6.Other Defenses and Exemptions.................................. 10

13.a.7.Brokerage..................................................................... 10

13.a.8.Secret Payments or Allowances................................... 10

13.a.9.Promotional Allowances and Services......................... 11

13.a.10.Sales Below Cost and Loss Leaders ............................ 11

13.b.Price Gouging and MinimumPricing Statutes................................11

13.c.Specific Industry Rules ................................................................... 12

13.c.1.Alcohol and Beverages ................................................12

13.c.2.Cigarettes.....................................................................12

13.c.3.Dairy ............................................................................ 13

13.c.4.Fuel and Petroleum...................................................... 13

13.c.6.Insurance...................................................................... 14

13.c.7.Public Utilities ............................................................. 14