A True Measure of Success

• Author: David V. Lorenzo
• Pages: 41-42

A True Measure of Success §22.

41

§22.

A TR UE MEASUR E O F SU CCESS

I was wrong.

I started working at a young age. Like many people, when I was a kid I had a newspaper

delivery route. I would also cut lawns or water people’s plants or watch their houses while they

were on vacation. When I turned 16 and I was legally eligible to work full time hours I got a job

after school. In the summertime I worked two jobs.

I did this because I liked earning money.

As my career progressed, I always took the job that offered the potential to earn the most

money. I advanced steady up the corporate ladder, building bigger businesses and watching my

income increase along the way.

Then one day, not that long ago, I woke up and realized I was unhappy…but I had plenty of

money. And I realized I was not successful.

I spent the better part of two decades working to increase my income. But that did not bring

happiness.

I realized I needed to start over. The tools I was using to measure success were the wrong tools

for that task.

But do not, for one minute, think I eschew making money. Money is great. It is important, dare

I say critical, but it is a means to an end and not the end in-and-of itself.

True happiness for me is about freedom.

I started my business because I want complete control of my destiny. Along the way there

are bumps in the road. There are a few surprises. But the journey is terrific. Every day is a new

adventure. Each day is an opportunity to learn, grow and help people.

So how does this relate to you and law firm marketing?

It is simple.

You must have the opportunity to do your best work every day. You need to attract cli-

ents with whom you enjoy working. You need to be fighting for causes you believe in.

Marketing should bring these opportunities to your doorstep. It should be a vehicle that

enhances your sense of freedom and it should allow you to do exactly what you love each and

every day.