Do You Have What It Takes?

• Author: David V. Lorenzo
• Pages: 35-36

Do You Have What It Takes? §19.

35

§19.

DO YOU HAVE WHAT IT TAKES?

It is very easy to tell the difference between winners and losers. There is one particular quality

winners possess. I guarantee if a person has this quality they are a winner.

In this context, the term winner refers to someone who seeks a desired outcome and then

makes it happen. It does not mean they are rich. Some rich people are winners and some are los-

ers. It does not mean they are famous. Some famous people are winners and some are losers. My

definition of a winner is someone who sets their mind to achieve a goal and then they achieve it.

Winners talk differently than everyone else. They carry themselves differently than everyone

else. But most importantly, they act differently than everyone else.

But the one quality that separates winners from loser is: Winners have a bias for action.

Here is an example:

Three weeks ago I attended a party at the home of a friend. Several attorneys were present

and a few of them and I gathered in the kitchen. We had a conversation about a specific market-

ing strategy I have been experimenting with for six months. I told the group I was happy with the

results. This strategy was consistently delivering about three leads a week to my firm and to the

firm of an attorney with whom I was working. I said I would be looking to teach this strategy to

some clients over the next few months to see how it worked in various different kinds of legal

practices.

There were four lawyers standing with me listening to me describe the results. They all asked

questions. They all nodded their heads in agreement. But only one of them called me the next day

to ask about the specific steps involved in this new strategy. In fact, this guy not only called and

asked about this strategy, he made an appointment to come to my office and see it in action. He

took copious notes and he implemented it within 48 hours.

This particular lawyer and I had a follow-up conversation yesterday. He has already gotten two

new clients as a result of this particular strategy.

Action.

It is what separates the winners from the losers. A winner hears a good idea and he finds a way

to use it. He makes it a reality in his business as soon as possible.

Here is a little added bonus: People with an action orientation overcome failure more easily

than stagnant people.