Client Attraction Secrets for Lawyers

Index

• Preliminary Sections
• Where Are You?
• Does Your Pride Get in the Way?
• What Are Your Unshakable Beliefs?
• Choices We Make
• How Did This Happen?
• If Not Now, When?
• How to Make Time for Marketing
• There Is No Relationship Between Being Good and Getting Paid
• Three Kinds of Law Firms
• It's Not About You
• The Courtship of the Perfect Client
• Your Book of Business Stinks
• You Should Hear What They Are Saying About You
• How to Raise Your Fee and Have Your Clients Love You for Doing It
• Your Fee Is Too Low
• What You Get Paid For
• Five Ways to Get Better Clients Who Pay Higher Fees
• The Lure of the Seductive Mistress
• Do You Have What It Takes?
• Get Out of Other People's Head
• What You Don't Know
• A True Measure of Success
• How to Select a Niche Market
• It's Not Your Fault
• Nobody Respects a Cheap Lawyer
• A Great Four Letter Word
• Lawyer Gets Exactly What He Deserves
• Four Relationships That Control Your Life
• Five Easy Low Cost Law Firm Marketing Tools Every Lawyer Should Use
• Are You Worth the Risk?
• Four Reasons Clients Say 'NO
• The Easy Way to Get More Referrals
• The Most Misunderstood Aspect of Law Firm Marketing
• I Made This Mistake but You Can Avoid It
• Do You Look Like an Expert?
• The Best Pricing Strategy? but It's Not for Wimps
• Ten Ways to Attract More Clients and Deepen Client Relationships
• Seven Ways to Get More Referrals
• Sorry I Have Not Been in Touch
• I Threw a Party but Nobody Came
• Want to Wake Up Tomorrow Smart, Rich and Thin?
• Can You Take It?
• Did You Forget?
• What I Failed to Do and What You Can Learn From It
• How Are You?
• Listen to the People Who Vote With Their Wallets
• Thank You
• Index
• A Gift From the Author