The generational “exchange” rate: How generations convert career development satisfaction into organisational commitment or neglect of work

AuthorJohn Benson,Miriam Glennie,Michelle Brown,Michael O'Donnell,Peter O'Keefe
Published date01 November 2018
DOIhttp://doi.org/10.1111/1748-8583.12198
Date01 November 2018
ORIGINAL ARTICLE
The generational exchangerate: How
generations convert career development
satisfaction into organisational commitment or
neglect of work
John Benson
1
|Michelle Brown
2
|Miriam Glennie
3
|
Michael O'Donnell
3
|Peter O'Keefe
3
1
School of Business, Monash University
Malaysia and Department of Management,
Monash University
2
Department of Management and Marketing,
University of Melbourne
3
School of Business, University of New South
Wales
Correspondence
Michelle Brown, Department of Management
and Marketing, University of Melbourne,
Carlton, Victoria, Australia.
Email: brownm@unimelb.edu.au
Abstract
Utilising social exchange theory, we investigate the
exchange of career development satisfaction for
organisational commitment and neglect of work. Employees
can, however, show more or less reciprocity towards their
organisation. We assess the role of generational member-
ship (Baby Boomers vs. Generation X) as a determinant of
reciprocity. Boomers began work when jobs were for life;
they value job security and tend to rely on the organisation
for their career direction. In contrast, Generation X gener-
ally commenced work during the recession of the early
1990s, so they feel they cannot rely on one employer for
a lifetime of employment. We investigate the extent to
which generational differences in work and career values
moderate the relationship between career development sat-
isfaction and organisational commitment or neglect of work.
We find, using data from 1,530 employees in one organisa-
tion, that Generation X are more likely to exchange high
career development satisfaction for higher levels of
organisational commitment and lower neglect of work than
are Boomers.
KEYWORDS
ageing workforce,commitment, discretionary effort, employability
Received: 11 March 2017 Revised: 12 February 2018 Accepted: 9 April 2018
DOI: 10.1111/1748-8583.12198
524 © 2018 John Wiley & Sons Ltd Hum Resour Manag J. 2018;28:524539.wileyonlinelibrary.com/journal/hrmj
1|INTRODUCTION
Social exchange theory (Blau, 1964; Gouldner, 1960) suggests that when an employee receives something of value
from an organisation, they will reciprocate; when the organisation is unfair to an employee, they will punish it. The
exchange of resources is therefore key to social exchange theory (Cropanzano & Mitchell, 2005). The purpose of this
article is to investigate the exchange of career development satisfaction for organisational commitment (positive rec-
iprocity) and neglect of work (negative reciprocity), and the effect of generational membership on the extent to which
career development satisfaction is converted into organisational commitment or neglect of work.
Career development satisfaction is a facet of subjective career success (Greenhaus, Parasuraman, & Wormley,
1990). Subjective career success refers to individuals' evaluation of their career progress, accomplishments, and
anticipated outcomes, relative to their own goals and aspirations (Seibert & Kraimer, 2001). Focusing on an internal
criterion for career success (career development satisfaction) aligns with the current careers context where
employees are expected to selfmanage their own careers rather than rely on organisational direction (Hall & Mirvis,
1996). It is important to understand the consequences of career development satisfaction as it can impact the capac-
ity of the organisation to manage employees effectively. We assess the impact on organisational commitment and
neglect of work, the former representing an attitudinal response whereas the latter a behavioural response.
We focus on the two largest Australian generational cohorts: Baby Boomers(born 1946 to 1961) and
Generation X(born 1962 to 1975). In the period July 2000 to July 2016, the Australian workforce grew from 9
to 12 million (Salt, 2016). Twenty per cent of the growth came from Generation X and 40% from Baby Boomers.
Boomers now occupy one in three jobs in the Australian economy and are keen to remain in the workforce (National
Seniors Australia, 2017). Boomers are in better health than earlier generations (who undertook hard physical work so
had to retire at an earlier age), especially those who work in whitecollar occupations and/or knowledge industries.
Boomer participation in the labour market is also being promoted by government policy, by pushing back the age
at which employees can access funds for retirement.
GenerationX are generallymidcareer employeeswho are waiting to step up to fill thepositions currentlyoccupied by
Boomers.By working to an older agethan previous generations,Boomers are impactingthe career optionsfor Generation
X. Thereis some evidence of conflictbetween these two generations (Jurkiewicz, 2000). Froman organisation's perspec-
tive,the challenge isto ensure that thereis an alignment of theinterests of all itsemployees with thoseof the organisation.
The study contributes to the literature in three ways. First, much of the generational research to date hasapplied
U.S. generational definitions, even for those studies conducted outside of the United States. Yetgenerational theory
contends that generations develop within a specific sociohistorical location, meaning that is it inappropriate to apply
the U.S. generational definition to other countries (Lyons & Kuron, 2014). We define our generations (Baby Boomer
and Generation X) based on historical and social experiences in Australia. Second, although the norm of reciprocity is
widely accepted, research is needed to understand when and why employees show more or less reciprocity towards
their organisations (Chen, Chen, & Portnoy, 2009). The article identifies generational membership as a determinant
of the level of reciprocity. Third, we examine both positive (organisational commitment)and negative (neglect of work)
reciprocity in response to satisfaction with career development opportunities. To understand the social exchange rela-
tionships, both positive and negative aspects need to be analysed concurrently (Gibney, Zagenczyk, & Masters, 2009).
2|SOCIAL EXCHANGE THEORY
Social exchange involves the trading of any resource that can be transferred between people (Foa & Foa, 1974) and
creates an informal, openended obligation. Social exchanges can occur between individuals as well as between
employees and their employing organisation (Eisenberger, Armeli, Rexwinkel, Lynch, & Rhoades, 2001). A social
exchange relationship within an organisation evolves when employers take care of employees, which thereby engen-
ders beneficial consequences (Cropanzano & Mitchell, 2005).
BENSON ET AL.525

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