Issues Related To Nonprice Agreements

Pages129-141
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CHAPTER VII
ISSUES RELATED TO NONPRICE AGREEMENTS
Agreements among competitors to divide or allocate markets are
usually prohibited as per se violations of the antitrust laws.470
Agreements among competitors to divide customers or territories are
considered to affect price in the same way as price fixing conspiracies.471
For example, in United States v. Topco Associates,472 the Supreme Court
applied per se treatment to an agreement among competitors to divide
markets, and rejected defendant’s claim that the restrictions were
reasonable because they fostered competition.
Utilities operating in newly competitive markets may face market
allocation issues. Utilities historically have enjoyed exclusive franchise
territories governed by state or federal law, but new partnerships among
utilities may provide services that are not franchised. In the absence of
government regulation, any agreement under which two or more
cooperating companies agree to specialize with respect to particular
services or customers should be carefully analyzed under the antitrust
laws.
A. Joint Conduct to Exclude Competition
1. Refusals to Deal
Agreements among competitors to refrain from dealing with other
competitors, customers, or suppliersreferred to as concerted refusals to
deal or group boycottshistorically were prohibited as per se violations
of Section 1 of the Sherman Act.473 More recently, however, courts have
470. United States v. Sealy, Inc., 388 U.S. 350 (1967).
471. See, e.g., United States v. Aquafredda, 834 F.2d 915, 918-19 (11th Cir.
1987); General Leaseways, Inc. v. National Truck Leasing Ass’n, 744
F.2d 588, 594 (7th Cir. 1984).
472. 405 U.S. 596 (1972).
473. For example, in Klor’s, Inc. v. Broadway-Hale Stores, 359 U.S. 207
(1959), the Supreme Court held that an alleged conspiracy between a
retail appliance store (Broadway-Hale) and appliance manufacturers not
to sell products to plaintiff (a competing retail store) at competitive prices
warranted condemnation regardless of the effect (or lack of effect) of the
agreement. The Court reasoned that “[g]roup boycotts, or concerted

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