Human resource management innovation in health care: the institutionalisation of new support roles

AuthorPaul Heron,Ian Kessler,Karen Spilsbury
Date01 April 2017
DOIhttp://doi.org/10.1111/1748-8583.12114
Published date01 April 2017
Human resource management innovation in health
care: the institutionalisation of new support roles
Ian Kessler,Management Department, KingsCollege London
Paul Heron, University of Oxford
Karen Spilsbury, Schoolof Healthcare, Universityof Leeds
Human Resource Management Journal, Vol 27,no 2, 2017, pages 228245
This articledraws upon the notion of an HRMinnovationto explorethe development of twonew work roles in
differenthealth-care settings.Arguing that the establishment of a new workrole represents a distinctiveform of
HRM innovation, thearticle elaborates on and refines an influential theoretical model on how and why such
roles become institutionalised. Principally, based on interview data from key actors actively engaged with
the newroles, the article elaboratesby focusing on underdeveloped featuresof this theoreticalmodel, identifying
a range of micro-processes underpinning the emergence and acceptance of the new workroles. In refining, the
article highlights the fragility of new work roles, the contribution of key actors to their development and the
interaction between workplace,organisation and system-levelprocesses in their emergence and acceptance.
Contact: Ian Kessler, Management Department, Kings College London, Stamford Street, London,
UK. Email: Ian.kessler@kcl.ac.uk
Keywords: job design; institutionalframework; change management;human resource strategy
INTRODUCTION
Research on the relationship betweenworkforce management and innovationhas taken
a number of forms, often framed by debates in the strategic HRM literature. First,
organisational innovation has been presented as one of a number of corporate
outcomes associatedwith various bundles of HRMpractice. These bundles have typicallybeen
correlated with process or product innovation, on the assumption that the composite HR
practices foster the employee attitudes and behaviours needed to stimulate and support
innovation (Laursen and Foss, 2003; Shipton et al., 2006; Cooke and Saini, 2010; Zhou et al.,
2013). Second, attention has focused on the black boxissue of whether and how HRM
practices more directly stimulate innovative performance amongst employees, particularly
those involved in creative work (Mumford, 2000; Lopez-Cabrales et al., 2009; Jiang et al.,
2012). Studieshave, for example, exploredthe nature and antecedents of knowledgegeneration
and sharing capabilities amongst staff working in R&D departments (Thompson and Heron,
2006) and high-technology firms (Collins and Smith, 2006).
Third, and less commonly, an HRM practice has been viewed as an innovation in its own
right. Drawing upon Kosseks work (1987), Wolfe (1995) defines an HRM innovation as an
idea, programme, or system of practice which is related to the HRM function and new to the
adopting organisation. As a new approach to workforce management, high-commitment
practices have sometimes been presented in these terms (Thompson, 2007), with studies
drawing upon the organisational studies literature on the diffusion of innovation to explore
their take-up (Wood and Albanese, 1995).
This article contributes to debate on the latter stream of research, HRM practice as an
innovation. Wolfes (1995) broadly drawn definition of HRM innovation as including an HR
practice new to the adopting organisationis inclusive and likely to embrace experience in
many employment contexts. It is, however, a definition in need of refinement. Wolfe (1995) is
228 HUMAN RESOURCEMANAGEMENT JOURNAL, VOL 27, NO 2, 2017
©2017 John Wiley & Sons Ltd
Please cite this article in press as: Kessler, I., Heron, P. and Spilsbury, K. (2017) Human resource management innovation in health care: the
institutionalisationof new support roles.Human Resource Manag ement Journal 27: 2, 228245
doi: 10.1111/1748-8583.12114
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unnecessarily restrictive in equating HRM innovation solely with the HR function. HRM is a
generic activity as well as a specialist function (Legge, 1995), and in exploring the source and
development of innovative HR practice, consideration needs to be given to the potential
contribution of organisational actors other than or complementary to the HR practitioner, for
example theline manager or employee. We therefore view an HRMinnovation as any workforce
related idea,programme or system new to the adopting organisation.
Moreover,there is scope to sharpen Wolfes (1995) conceptualisation of an HRM innovation
by recognising thatit can take different forms. Thus, an HRM innovation might be associated
with the following:
Ways of managing: new systems to recruit, retain and motivate employees;
Ways of working: newroutines to deliver products by thosein established work roles; and
Work roles: the assignment of tasks to a completely new job role.
This article focuseson the development of two new clinicalsupport roles in the health-care
sector as an example of an innovative HRM practice. In exploring the development of new
work roles rather than new ways of managing or working, the study highlights the analytical
value of distinguishing between different forms of HRM innovation. We argue that
establishing a new role is marked by a distinctive set of drivers, processes and outcomes. The
article also draws upon an influential but incomplete model developed by Reay et al.(2006)
to explainhow a new work role becomesinstitutionalised. In applyingthis model, we elaborate
on and refine it, so deepening our understanding of how new work roles, as an HRM
innovation, become established.
The article is divided into the following parts: the policy context for HRM innovation in
health care; a reviewof new institutional analysis; our research approach; the findings; and a
concluding discussion.
THE POLICY CONTE XT
As governments in developed countries seek to modernisehealth-care delivery, often by
privileging patient choice, and by addressing rising service demand in the context of a
shrinking resource base (Sermeus and Bruyneel, 2010), so an interest in service innovation
has come to the fore. In England, for example, the (former) National Health Service (NHS)
Chief Executive has claimed that
We need to radicallytransform the way wedeliver services.Innovation is the way the only way
we can meet challenges.Innovation mustbecome core business for the NHS (Department of
Health, 2011:1).
In a labour-intensive sector, where despite the ongoing introduction of new medical
technologies service provision remains rooted in the unmediated relationship between the
carer and the patient, it is unsurprising that an interest in health-care innovation has
increasingly centred on HRM. In most OECD countries, labour still constitutes around two-
thirds of total health-care costs (Dubois et al., 2006: 13), while as Buchan (2004: 2) has noted
getting HR policy and management right has been seen as core to any sustainable solution
to health system performance.
Traditionally, the three forms of HRM innovation distinguished previously have not been
pursued withease or alacrity in health care.Often centrally funded by thestate and comprising
highly regulated professions, national health-care systems have been characterised by an
Ian Kessler,Paul Heron and Karen Spilsbury
HUMAN RESOURCEMANAGEMENT JOURNAL, VOL27, NO 2, 2017 229
©2017 John Wiley& Sons Ltd.

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