Summary and Author Biography

• Jurisdiction: United States

"This book is invaluable. It needs to be in your office and available every time you go into a courtroom to select a jury."

—Gary M. Paul, Past President, American Association for Justice and Member of American Board of Trial Advocates

In this must-have text for both new advocates and experienced trial attorneys, veteran trial lawyer John P. Blumberg shows the reader how persuasion science can lead to successful jury verdicts. Blumberg's new methodology for approaching courtroom advocacy solves the mystery of what makes certain strategies successful, and why information is accepted or rejected by jurors. Persuasion Science for Trial Lawyers is presented in an easily understandable way, using examples of how to deploy winning tactics throughout every aspect of a trial. Blumberg expertly explains how decisions by juries can be affected by cognitive overload, mental shortcuts, and biases that cause some arguments to be dismissed. Trial lawyers who understand the science of persuasion will...