Reviews

• Jurisdiction: United States

Reviews

What lawyers, judges, and jury consultants are saying about Persuasion Science for Trial Lawyers

Persuasion Science for Trial Lawyers places the tools of persuasion at your fingertips. John P. Blumberg has provided trial lawyers with a treasure trove of teachings. The pages will turn with ease as John dispels commonly followed myths and refocuses the reader on fact-based science. This publication possesses vital tools for persuasion that every trial attorney should study, know, and implement. It is filled with illustrations, references, and recommendations. Attorneys need to effectively communicate. This book provides the means to clarify your message, resonate with jurors, and achieve success. It should be required reading for all litigators. If you want to help your clients, read this book!—JONATHAN H. LOMURRO, ESQ. (Freehold, New Jersey), Author of Dropping the Digital Anchor, Certified Civil Trial Attorney (New Jersey), Board Certified in Medical Malpractice Law (American Board of Professional Liability Attorneys), Member, American Board of Trial Advocates, Master of Law in Trial Advocacy

Without doubt, the book Persuasion Science for Trial Lawyers should be a must read for all trial attorneys, whether they be novices or very experienced. Author John P. Blumberg, himself an experienced jury trial lawyer, breaks down the things that most influence trial jurors in reaching their verdict and does so in a very understandable way. The insights he presents as to how jurors have many preconceived mindsets and how to understand and deal with handling them in the presentation of your case is a most helpful tool for all of us to understand and put into practice. The book is presented in a most entertaining way. It is a pleasure to read and the lessons and insights it contains are invaluable and can be simply followed by all.—ROBERT N. STONE, ESQ. (Los Angeles, California) Past National President of the American Board of Trial Advocates, Member of the International Academy of Trial Lawyers, Fellow of the American College of Trial Lawyers, Board Certified in Medical Malpractice Law (American Board of Professional Liability Attorneys)

I have been practicing as a trial attorney for over 45 years, and I have read multiple books and articles dealing with juries and their selection, but I can unequivocally state the best analysis and explanation of the juror response and how to understand it is contained in the pages of Persuasion Science for Trial Lawyers...