Institutional voids and innovation governance: A conceptual exposition of the open versus closed architecture choice

Published date01 January 2020
AuthorTahiru Azaaviele Liedong,Joseph Ebot Eyong,Augustine Awuah Peprah
DOIhttp://doi.org/10.1002/jsc.2310
Date01 January 2020
RESEARCH ARTICLE
Institutional voids and innovation governance: A conceptual
exposition of the open versus closed architecture choice
Tahiru Azaaviele Liedong
1
| Augustine Awuah Peprah
2
| Joseph Ebot Eyong
3
1
School of Management, University of Bath,
Bath, United Kingdom
2
Department of Business Administration,
University of Professional Studies, Accra,
Ghana
3
Leicester Castle Business School, De
Montford University, Leicester, United
Kingdom
Correspondence
Tahiru Azaaviele Liedong, School of
Management, University of Bath, Claverton
Down Road, Bath BA2 7AY, United Kingdom.
Email: t.a.liedong@bath.ac.uk
Abstract
The choice of open versus closed innovation is shaped by the interplay between
firms' analytical orientation and the institutional conditions within firms' operating
environments. Whereas there is a plethora of research about the antecedents of inno-
vation performance, there is a lack of understanding about the factors affecting and
influencing innovation governance. Regulatory, normative, and cognitive institutional
voids have differential impacts on the choice of open versus closed innovation. Firms'
analytical orientation, political connections, and collaborating partners' home country
institutionsmoderate the effect of institutionalvoids on innovation governance.
1|INTRODUCTION
Innovation is widely recognized as a cornerstone for profitability and
an important source of competitive advantage among firms in emerg-
ing and advanced economies (Hashi & Stojcic, 2013; Hult, Hurley, &
Knight, 2004; Tsai & Yang, 2013; Wadho & Chaudhry, 2018). Due to
this value-creation potential, governments, practitioners, and scholars
have increasingly shown interest not only in understanding what
drives innovation but also how to stimulate and promote it. Scholarly
research has revealed that innovation is impacted by a multitude of
factors (Crossan & Apaydin, 2010; M. Smith, Busi, Ball, & Van de
Meer, 2008) including access to capital (Mollick & Robb, 2016;
Stanko & Henard, 2016), managerial political and social connections
(Y. Gao, Shu, Jiang, Gao, & Page, 2017; Li, Xia, & Zajac, 2018), govern-
ment support (Szczygielski, Grabowski, Pamukcu, & Tandogan, 2017;
J. Wang, 2018), and firms' capabilities (Frambach & Schillewaert,
2002; Xie, Zou, & Qi, 2018).
While knowledge of these antecedents is useful, we note that
extant innovation literature has, so far, overlooked two crucial issues.
First, studies are dominantly focused on innovation performance,a
construct often operationalized as the market value of new products
(e.g., Foss, Laursen, & Pedersen, 2011; Li et al., 2018; Y. A. Zhang,
Li, & Li, 2014). Hence, previous research seems to be overly con-
cerned with the instrumentality of innovation, to the detriment of fos-
tering a deeper understanding of innovation processes in general and
innovation governance in particular. Whereas it is unequivocal that
the locus, organization or design of innovation could be closed
(i.e., firm only) or open (i.e., network) (Crossan & Apaydin, 2010), there
is limited knowledge about the conditions or factors that influence
firms' choice between closed and open governance modes (Almirall &
Casadesus-Masanell, 2010; Baldwin & von Hippel, 2011; Felin &
Zenger, 2014). This choice is fraught with trade-offs which have rami-
fications for competitive advantage (Chesbrough, 2003a, 2003b;
Manzini, Lazzarotti, & Pellegrini, 2017; Trott & Hartmann, 2009; von
Hippel, 2005), and is thus a crucial one whose understanding has both
theoretical and practical implications.
Second, research has sparingly explored the impact of nation-
level institutions on innovation performance and innovation gover-
nance. Review of the literature reveals that only a few studies have
examined the antecedents of closed versus open innovation, with the
determinants often clustering around problem complexity, managerial
personalities, and firm capabilities (e.g., Aylen, 2010; Felin & Zenger,
2014). Evidently, there is a paucity of conceptual theorization and
empirical testing to push and extend innovation governance bound-
aries beyond internal organizational dynamics. This has fostered and
accentuated an erroneous and implicit assumption that innovation is
internally driven, and that the external environment plays a passive
role in the process. In this respect, studies have ignored the centrality
of national and institutional contexts. North (1990), for instance,
argued that institutions dictate the business environments within
which firms operate. Institutions also influence firms' strategy (Luo,
2004; Oliver, 1991) and can thus shape firm innovation. This is
JEL classification codes: M10, O31, O32, O34.
DOI: 10.1002/jsc.2310
Strategic Change. 2020;29:5766. wileyonlinelibrary.com/journal/jsc © 2020 John Wiley & Sons, Ltd. 57

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