Hiring based on the 'it factor': Is that bias?

Here's a $215,000 reminder that it's always better to use objective, quantifiable measures in hiring, rather than relying on subjective factors. Choosing a candidate because the hiring manager has a gut feeling or thinks the person has the "it factor" could backfire in court.

Also, take note that with millions losing their jobs right now, your ex-employees won't be as shy to sue your organization over perceived age, race or gender discrimination.

Recent case: A Dallas TV station posted a job for a traffic reporter, seeking someone with strong local traffic knowledge and five years professional broadcasting experience.

It came down to two candidates: Tammy, a woman over age 40, who worked...