Draft your executive contingency plan.

• Date: 01 December 2022

We live in a culture where easy access to social media networks means a single indiscretion can become common knowledge in a few hours or even minutes. For employers, this can mean being forced to react to bad publicity almost immediately. That's one reason every employer should have a contingency plan for not just responding but also for instant, pre-authorized action. The key is a plan that kicks in automatically.

Consider this recent social media-triggered crisis. A popular internet media...