Creating a multilayered representational ‘package’ for subcontracted workers: the case of cleaners at Ben‐Gurion University

Date01 January 2018
Published date01 January 2018
DOIhttp://doi.org/10.1111/irj.12201
AuthorJonathan Preminger
Creating a multilayered representational
packagefor subcontracted workers: the
case of cleaners at Ben-Gurion University
Jonathan Preminger
ABSTRACT
Research into the organising of subcontracted workers tends to focus on how such
campaigns contribute to union revitalisation, the shortcomings of non-union organi-
sations in comparison with classic unionism and opposition rather than complemen-
tarity between strategies. Analysing the organising of subcontracted cleaners at a
university, this article shifts this focus, evaluating the campaign in terms of how it
assisted the workers, regardless of whether it contributed to union renewal, and in
terms of complementarity between new and traditional industrial relations actors.
Drawing on the power resources approach, it asserts that collaboration across differ-
ent paths to representationcan create a multilayered representational packagein
which different organisations with different power resources take on different aspects
of what was once a (single) unions role, covering each others shortcomings in a kind
of de facto representational division of labour.
1 INTRODUCTION
Subcontracted workers have long been recognised as a signicant group within the
category of contingent and precarious workers. This form of employment is increas-
ingly widespread, creeping into professions previously considered bastions of classic
employment forms (Gumbrell-McCormick, 2011; Hannan et al., 2016; Wright, 2013).
Standard representation within unions is particularly difcult to achieve for
subcontracted labour due to the triangularemployment relationship, where the
wage payer (the legal employer or the service provider) is not the employer in practice
(the institution paying for the services) (Davidov, 2015).
Many studies have investigated attempts to overcome the barriers to organising
subcontracted workers, including coalitions between unions and non-union civil soci-
ety organisations (CSOs). Such new actorsin industrial relations (IR) (Heery and
Frege, 2006) have been recognised as having an important role in areas in which,
for various reasons, unions are weak (Osterman, 2006; Heery et al., 2012). Likewise,
the importance of community organising and community unionismhas been noted,
along with new congurations of solidarity and power resources under changed cir-
cumstances. However, the dominant question in these studies is to what extent such
organising contributes to the revitalisation of organised labour. Moreover, an
Jonathan Preminger is a lecturer at Cardiff Business School, Cardiff University, Cardiff, UK.
Correspondence should be addressed to Jonathan Preminger, Cardiff Business School, Cardiff
University, Colum Drive, Cardiff CF10 3EU, UK. Email: premingerj@cardiff.ac.uk
Industrial Relations Journal 49:1, 3449
ISSN 0019-8692
© 2018 Brian Towers (BRITOW) and John Wiley & Sons Ltd
important focus common to many of these studies is the friction between union aims
and strategies and those of CSOs involved in a given campaign. The possibility that
apparently contradictory aims of different organisations may complement each other
in improving employment terms for those at the heart of the strugglethe
subcontracted workershas often been overlooked. In light of these emphases, this
study has two objectives: (i) to shift the focus decidedly towards the workers, evaluat-
ing the organisations involved in terms of how they assist those they claim to repre-
sent, regardless of whether the struggle contributes to union renewal; and (ii) to
shift the focus onto the complementarity between organising strategies and between
the organisations involved, and thus investigate the relationship between classic IR
actors (Dunlop, 1958) and new (Bellemare, 2000; Heery and Frege, 2006).
The study analyses the organising of subcontracted cleaners at Ben-Gurion Univer-
sity (2007). The case offers an excellent opportunity to compare different paths to rep-
resentation: the cleaners were represented by, though not members of, a large
established union (the Histadrut) but organised by a non-union Coalition for Direct
Employment, which recruited a small new union (Koach Laovdim) in its efforts to ob-
tain a concrete employment relationship directly with the university. In addition, four
years after the Coalitions initial campaign, the Histadrut reached industry-wide col-
lective agreements which also covered the university cleaners. I compare the three
main entities involved (the Histadrut, Koach Laovdim and the Coalition) in terms
of (i) their structural position in labour relations; (ii) the frameworks through which
they operate and their limitations; and (iii) the level and type of participation they of-
fer to the workers at the heart of the issuethe cleaners. My purpose is not to discuss
union revitalisation or the decline of union power but to investigate how three differ-
ent paths to representationcompare and complement each other, each offering a dif-
ferent advantage to the cleaners and creating between them a kind of de facto division
of labourin the representation of contingent workers. I thus respond to Tapia et al.
(2015: 176) who urge us to explore new claim-making routes in IR, routes which
might very well be the new reality for worker representation where unions have at best
coalition roles, a minor role, or no role at all.
Empirically, this case enables a close comparison between three organisations work-
ing in different ways towards the same broad goal, which enriches our understanding
of the complexities of contingent worker representation. On a theoretical level, it re-
sponds to concerns over issues of empowerment and inclusion and counters the wide-
spread unionist approach which tends to evaluate coalition-based organising in terms
of union revitalisation, often overlooking the benets of concrete gains for specic
workers and over-emphasising the clash of interests between unions and other CSOs.
The article asserts that collaboration across different levels of representation, through
different approaches, and drawing on different power resources, can create a multilay-
ered representational packagein which different organisations take on different as-
pects of what was once the unions role. Given the weakened state of unions facing
hard choiceswhen resources are scarce (Gumbrell-McCormick and Hyman, 2013),
the ongoing difculties of ensuring the basic rights of precarious workers, and increas-
ing disruptions to standardrepresentational frameworks, this kind of multilayered
approach should be seen as an effective strategic option and not as a poor second to
classic unionising. Thus, this article contributes to our understanding of what to do
when the [IR] system approaches collapse(Turner, 2004: 3).
In order to clarify this division of labour, I will discuss the various organisations
roles according to the power resources approach (see Wright, 2000: 962; Silver, 2003:
35Multilayered representation for subcontracted workers
© 2018 Brian Towers (BRITOW) and John Wiley & Sons Ltd

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