British union renewal: does salvation really lie beyond the workplace?

AuthorJoanna Karmowska,Philip James
Published date01 March 2016
Date01 March 2016
DOIhttp://doi.org/10.1111/irj.12128
British union renewal: does salvation really
lie beyond the workplace?
Philip James and Joanna Karmowska
ABSTRACT
The paper examines a union initiative to recruit among migrant workers through the
provision of individual services outside of the workplace. While the initiative is shown
to have initially generated new members,questions are raised about the viabilityof such
an approach in the absence of mutually supportive access to workplace representation.
1 INTRODUCTION
The limits of workplace focussed organising as an avenue for union renewal in North
America and Britain have constituted an important theme within debates about how
unions can reverse longstanding declines in membership, employer recognition and
bargaining power. The same is true with regard to the role that various forms of
beyond-the-workplace activity can play in supporting such a process of renewal.
1
An examination of US and British union attempts to engage with potential mem-
bers outside of the workplace reveals the adoption of two broad and distinct
approaches. On the one hand, are approaches that embody an explicit and strategic
linkage between such engagement and the pursuit of collective organisation at the
occupational, sectoral or workplace level. On the other, are those where recruitment
is pursued through the provision of individual member services and only loosely
linked to its use as a platform from which to develop workplace-based union repre-
sentation and organisation.
A variety of examples of the former type of approach can be identied in the
United States, including the comprehensive organisingthat Bronfenbrenner and col-
leagues have identied in respect of National Labor Relations Act election campaigns
(e.g. Bronfenbrenner and Hickey, 2004), and a number of successful union campaigns
involving the organisation of predominantly migrant workers that have involved joint
working with community groups and a focus on regulating occupational labour mar-
kets marked by extensive sub-contracting (Erickson et al., 2002; Milkman, 2006). In
Britain, there has similarly been some union involvement in community-based
campaigns around the living wage (e.g. Wills, 2009), while the Transport and General
WorkersUnion, prior to the 2007 merger that created the Unite union, adopted an
(ongoing) sectoral organising approach in certain industries that has at times
Correspondence should be addressed to Philip James, Business School, Middlesex University, The
Burroughs, Hendon, London NW4 4BT, United Kingdom; email: p.w.james@mdx.ac.uk Joanna
Karmowska, Department of Business and Management, Oxford Brookes University, Wheatley, Oxford
OX33 1HX; email: jkarmowska@brookes.ac.uk
1
The use of the phrase beyond-the-workplacewas adapted from that of beyond the enterpriseused by
Heery et al. (2004). However, as a reviewer pointed out, it had earlier been used in the title of a book written
by Marginson et al. (1989).
Industrial Relations Journal 47:2, 102116
ISSN 0019-8692
© 2016 John Wiley & Sons Ltd

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