Valuation of Right of Publicity and Pricing of Deals
Index
- Valuation of Right of Publicity and Pricing of Deals
- Valuation of Rights of Publicity and Other Intellectual Property Assets
- Challenges in Rights of Publicity Valuation
- Factors, Influences, and Pricing in Celebrity Deals
- Four Factors (Plus One) Driving Celebrity Endorsements
- Anatomy of a Right of Publicity Contract: Bonanza or a Bargain Basement Deal
- Final Thoughts
- About the Author