About the Author

• Author: Weston Anson
• Pages: 251-252

251

Weston Anson is Chairman of CONSOR-, an intel-

lectual asset consulting firm specializing in trade-

mark, patent, and copyright licensing; valuations;

and expert testimony. The firm is headquartered

in La Jolla, California, and has offices in New York

and London. He served for ten years as an officer

and board member of the Licensing Industry Mer-

chandisers’ Association and is a lifetime member

of the Board of Advisors. He currently serves as an

active member of the International Licensing Exec-

utives Society board of delegates.

A seasoned consumer goods marketer, after

receiving his MBA (honors) from Harvard Univer-

sity Mr. Anson served a stint with the management

consulting firm of Booz-Allen & Hamilton. Subse-

quently, he was the youngest Vice-President and

corporate officer at Playboy Enterprises, Inc., where he launched many of their licens-

ing programs. Mr. Anson was also Senior Vice President of Hang Ten International,

which grew to nearly 100 licensees in 30 countries under his direction. For the last 25

years, Mr. Anson has also led the way in developing and establishing accepted methods

to value brands, technologies, and other IP. He is an expert in building and licensing

brands, as well as developing and managing licensing programs for all IP.

Not only is he a branding and licensing expert, Mr. Anson is also an acknowledged

pioneer in developing the methodologies that enable accurate valuation of IP on a

worldwide basis. His multiple books on the subject have been published in the U.S.

as well as in Europe and China. He was chairman of the Global Valuation Standards

Committee for the LESI, which established IP valuation standards in cross-border IP

transactions. These standards were adopted in 2011 at the Global Technology Forum,

which included world IP bodies such as the World Intellectual Property Organization,

the World Trade Organization, and the Association of University Technology Managers.

Since founding CONSOR (and its predecessor company Trademark & Licensing

Associates), Mr. Anson has developed numerous licensing strategies for major corpo-

rations and has performed valuations of hundreds of intellectual property components,

including Caterpillar, Inc.; Chevron; Estate of Dr. Seuss; Donna Karan; Amazon.com;

DuPont; Ford Motor Company; General Motors Corporation; Hard Rock Café; Harrods;

Hilton; IBM; L.L. Bean, Inc.; Levi Strauss & Co.; L’Oreal; Louisville Slugger; Lucasfilm,

ABOUT THE AUTHOR

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