Why jurors assess big damages

AuthorJim Wren/Laura Brown
Pages33-54
WHY JURORS
ASSESS BIG DAMAGES
1-1
CHAPTER 1
WHY JURORS
ASSESS BIG DAMAGES
I. IT ALL STARTS WITH CREDIBILITY
§1:01 Credibility Is Vital When Damages Are Ambiguous
§1:02 Credibility Feeds the Emotional Need of Jurors for Safety and Signif‌icance
§1:03 Credibility Requires Finding the Emotional Truth of Your Damages Case
§1:04 Find the Emotional Truth of Your Damages Case Through Personal Involvement
II. JURORS CRAVE THE OPPORTUNITY TO DO WHAT IS RIGHT AND SIGNIFICANT
§1:10 A Sense of Signif‌icance Motivates
§1:11 Sympathy Does Not Motivate
§1:12 Anger Motivates, But Only If Used Correctly
§1:13 Jurors Understand and Protect Positive Values, But Negative Values Are Confusing
§1:14 Family and Safety Systems May Be the Most Important Positive Value
§1:15 Help Jurors Understand They Speak for the Community
§1:16 Use a Case Theme to Communicate the Moral Signif‌icance of the Case
III. JURORS RESPOND TO EVIDENCE OF CONSCIOUSLY BAD VIOLATIONS
§1:20 Finding Consciously Bad Violations in Negligence Cases
§1:21 The Information Needed to Expose Consciously Bad Violations
§1:22 Articulating the Rules to Help Jurors Recognize Consciously Bad Violations
§1:23 Using Conscious Violations to Build Anger as a Motivation for Damages
§1:24 Reinforcing the Theme by Showing Why Each Standard Really Matters
IV. JURORS MAY CARE MORE ABOUT THE RESPONSE TO INJURY THAN THE INJURY ITSELF
§1:30 Jurors Care About Motives and Choices
§1:31 Jurors Want to Be Part of the Story
§1:32 Post-Injury Acts and Omissions of the Defendant Are Usually Waiting to Be Tapped
§1:33 Jurors Identify More With Overcomers Than With Victims
§1:34 Prepare to Articulate the Relevance of Post-Occurrence Conduct
V. JURORS WANT YOUR GUIDANCE, IF YOU RESPECT THEIR RIGHT TO DECIDE
§1:40 Jurors Respond to Priming (Intentional or Inadvertent) Like Everyone Else
§1:41 Using the Total Damages Number as Its Own Anchor
§1:42 Using a Number From Outside the Case as the Anchor for Damages
§1:43 Jurors Need Guidance to Justify the Amount of Damages
§1:44 Why Are You Suggesting This Specif‌ic Number?
VI. PUTTING IT ALL TOGETHER
§1:50 This Book Is Dedicated to the Coherent Approach to Proving Damages
WHY JURORS
ASSESS BIG DAMAGES
(Τηισ παγε ιντεντιοναλλψ λεφτ βλανκ.)

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT