Credibility is vital for maximizing damages

AuthorJim Wren/Laura Brown
Pages55-70
CREDIBILITY IS VITAL FOR
MAXIMIZING DAMAGES
2-1
CHAPTER 2
CREDIBILITY IS VITAL FOR
MAXIMIZING DAMAGES
I. WHY IT ALL STARTS WITH CREDIBILITY
§2:01 Suspicion Bias Makes Credibility Vital
§2:02 Jurors Use Assessments of Credibility as Mental Shortcuts
II. HOW JURORS FORM THEIR PERCEPTIONS OF CREDIBILITY
A. Your Personal Authenticity and Belief in the Case
§2:10 Credibility Cannot Be Faked
§2:11 Find the Moral High Ground of Your Case
B. Your Demonstrated Belief in the Case
§2:21 Show Controlled Passion
§2:22 Put Your Personal Credibility at Stake
§2:23 Do Not Use a Weak Explanation of the Burden of Proof
§2:24 Speak With Authority
§2:25 Do Not Rely on Notes
§2:26 Avoid “Attacking” Language Early in Trial
C. Your Candor With the Jury
§2:30 General Points
§2:31 Self-Disclosure
§2:32 Reacting to Diff‌icult Situations
§2:33 Discussing Bad Facts
§2:34 Acknowledge Real Problems
§2:35 Limit Objections
D. Your Natural Rapport With the Jury
§2:40 General Points
§2:41 Put Jurors at Ease
§2:42 Project a Friendly and Open Manner
§2:43 Talk Like a Real Person
§2:44 Make the Right Kind of Eye Contact
§2:45 Engage Jurors as Interested Listeners
§2:46 Be Cautious in Using Humor
§2:47 Dress Appropriately
E. Other Factors
§2:50 Your Mastery of the Courtroom and the Facts
§2:51 Consistency of Message
§2:52 Plausibility of the Story and Witnesses
§2:53 [Reserved]
CREDIBILITY IS VITAL FOR
MAXIMIZING DAMAGES
Proving Damages to the Jury 2-2
§2:54 Demeanor of Plaintiff and Witnesses
§2:55 Verif‌iable Proof
§2:56 Avoidance of Alternative Arguments
§2:57 Accuracy of Pleadings
§2:58 Content of Online Information

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