Who, Why, How: Assessing the State of Marketing Automation.

• Position: BY THE NUMBERS

Here's a closer look. Who is using it, why they are choosing to do so and in what manner.

Who Is Using It

66%

of B2B companies plan to increase spending on marketing automation.

2.8x

To keep pace with the dynamic marketing industry and support smarter communications, top teams are 2.8 times more likely to substantially increase spending on tools and tech, from marketing automation to predictive intelligence.

Why They Use It

44%

of global marketers believe marketing automation is absolutely critical/very important in creating a cohesive customer journey.

80 percent of marketing automation users saw their number of leads increase, and 77 percent saw the number of conversions increase.

63%

Nearly two-thirds of companies (63 percent) expect to realize the benefits of their marketing automation system within 6 months of implementation.

2x

Companies using marketing automation generate twice as many leads as those using just...