Who, Why, How: Assessing the State of Marketing Automation.

• Jurisdiction: United States
• Date: 01 November 2016

Here's a closer look. Who is using it, why they are choosing to do so and in what manner.

Who Is Using It

66%

of B2B companies plan to increase spending on marketing automation.

2.8x

To keep pace with the dynamic marketing industry and support smarter communications, top teams are 2.8 times more likely to substantially increase spending on tools and tech, from marketing automation to predictive intelligence.

Why They Use It

44%

of global marketers believe marketing automation is absolutely...