Who are you calling 'small'?

• Author: Richter, Stephanie M.
• Position: About This Issue

Finally--the issue many of us have been waiting for: the small firms/solo practitioner issue of Strategies. Articles, commentary and, yes, strategies geared specifically for those of us marketing law firms with fewer than 100 attorneys. If you are a member of the LMA's Small Firm SIG (if you're not, I highly recommend you join), these topics may seem familiar to you, as they are the ones we tend to agonize over the most:

* As my firm's first marketing director, how do I organize my department?

* How can I get the recognition I deserve and earn a seat at the table?

* Is social media just for big firms?

Individuals familiar with these and other small-firm challenges will address such topics in the following pages, while also providing realistic solutions to those of us with limited resources

But wait, it's not all stress and despair in the small firm marketing department! Working in a "cozy" environment does have its advantages Sure, we typically don't have baristas and chefs on staff. And it's true, we don't have nearly as many branded tchotchkes lying around the office as our Big Law friends do. But consider the following perks many of the members of the Small Firm SIG enjoy by working at a small firm:

1. You are part of a close-knit group of people. The interaction with them makes you feel like you...