Where Is the Risk in Value? Evidence from a Market‐to‐Book Decomposition

DOIhttp://doi.org/10.1111/jofi.12836
AuthorANDREY GOLUBOV,THEODOSIA KONSTANTINIDI
Date01 December 2019
Published date01 December 2019
THE JOURNAL OF FINANCE VOL. LXXIV, NO. 6 DECEMBER 2019
Where Is the Risk in Value? Evidence from a
Market-to-Book Decomposition
ANDREY GOLUBOV and THEODOSIA KONSTANTINIDI
ABSTRACT
Westudy the value premium using the multiples-based market-to-book decomposition
of Rhodes-Kropf, Robinson, and Viswanathan (2005). The market-to-value component
drives all of the value strategy return, while the value-to-book component exhibits
no return predictability in either portfolio sorts or firm-level regressions. Existing re-
sults linking market-to-book to operating leverage, duration, exposure to investment-
specific technology shocks, and analysts’ risk ratings derive from the unpriced value-
to-book component. In contrast, results on expectation errors, limits to arbitrage, and
certain types of cash flow risk and consumption risk exposure are due to the market-
to-value component. Overall, our evidence casts doubt on several value premium
theories.
THE POSITIVE RETURN DIFFERENTIAL between high book-to-market (value) and
low book-to-market (growth) stocks is one of the most pervasive phenomena
in the behavior of stock prices, having been documented in many markets
around the world (e.g., Fama and French (1998,2012), Asness, Moskowitz,
and Pedersen (2013)). Naturally, a substantial stream of asset pricing research
is concerned with the economic origins of the book-to-market effect. Multiple
theories attempt to reconcile the value premium with models of investor and
firm behavior, and many of these theories find empirical support. Considerable
debate remains, however, about the exact mechanism giving rise to the value
Andrey Golubov is at Rotman School of Management, University of Toronto. Theodosia Kon-
stantinidi is at Cass Business School, City, University of London. We thank two anonymous ref-
erees; the Editor (Stefan Nagel); Pat Akey; Malcolm Baker; Eli Bartov; Akash Chattopadhyay;
Alexandre Corhay; Ettore Croci; Zhi Da; Patricia Dechow; Olivier Dessaint; Huseyin Gulen;
Raymond Kan; Alexandros Kostakis; Yan Li; Juhani Linnainmaa; Mamdouh Medhat; Partha
Mohanram; Panos Patatoukas; Bradley Paye; Dimitris Petmezas; Christopher Polk; Matthew
Rhodes-Kropf; George Serafeim; Mikhail Simutin; Theodore Sougiannis; Chay Ornthanalai; Ali
Sharifkhani; Richard Sloan; Alfred Yawson; Huizhong Zhang; participants at the AAA 2016, AFA
2018, CFEA 2016, FMA 2016, and NFA 2016 annual conferences; as well as seminar partici-
pants at Aalto University, Bocconi University, City, University of London (Cass), London School
of Economics, Universidad Auton´
oma de Madrid, and University of Toronto (Rotman) for helpful
comments and suggestions. We also thank Petri Jylha and Joni Kokkonen for sharing arbitrage
capital data with us. Any errors are our own. The authors have read the Journal of Finance Conflict
of Interest Disclosure Policy and have nothing to disclose.
DOI: 10.1111/jofi.12836
C2019 the American Finance Association
3135
3136 The Journal of Finance R
premium and whether some of the proposed theories are more consistent with
the data than others.1
In this paper, we show that a number of prominent theories related to the
value premium are actually at odds with the data, and the few stories that
withstand our tests face other challenges. We test the various theories using
the market-to-book decomposition introduced by Rhodes-Kropf, Robinson, and
Viswanathan (2005, RRV hereafter) in their study of merger waves. In par-
ticular, we decompose market-to-book into market-to-value and value-to-book
components, where value is an estimate of fundamental value based on in-
dustry valuations and a set of observable characteristics. The market-to-value
component represents the stock price deviation from the valuation implied by
long-run industry multiples, which we refer to as the total error. This compo-
nent is further decomposed into the stock price deviation from the contempora-
neous peer-implied valuation (firm-specific error) and the deviation of the latter
from the valuation implied by long-run industry multiples (sector error).2
Our baseline results show that the entire value premium concentrates in
the market-to-value component. Over the 1975 to 2013 period, a long-short
portfolio strategy based on the conventional market-to-book ratio produces an
average return of 0.75% per month in return-weighted (RW) portfolios and
0.59% in value-weighted (VW) portfolios. The same strategy based on market-
to-value produces an average RW (VW) return of 0.75% (0.43%), while the
return spread between low and high value-to-book portfolios is about 10 basis
points per month and statistically insignificant regardless of the weighting.
Further decomposition of market-to-value shows that return predictability is
driven by firm-specific error, whereas sector error exhibits no significant associ-
ation with future stock returns. Firm-level stock return regressions controlling
for numerous other firm-level characteristics produce consistent results: the
market-to-value component, and in particular firm-specific error, subsumes all
of the value premium.
Conceptually, deviations of market value from our estimates of fundamen-
tal value can arise for two reasons. First, industry-year multiples may fail to
fully capture cross-sectional differences in value-relevant attributes, leading
to biased estimates of fundamental value. If these differences represent priced
sources of risk, subsequent returns represent compensation for unmodeled
risk factors.3Second, deviations may be due to relative over/undervaluation,
1Another possibility is that return predictability in general is an artifact of data snooping (e.g.,
Lo and MacKinlay (1990), Fama (1991,1998), Conrad, Cooper,and Kaul (2003)). This is an unlikely
explanation for the value premium, however, as it has been documented in several time periods,
asset classes, and markets (see, for example, Barber and Lyon (1997), Fama and French (1998),
Davis, Fama, and French (2000), Asness, Moskowitz, and Pedersen (2013)). Further, Harvey, Liu,
and Zhu (2016) show that the t-statistic of the HML factor is comfortably above the critical t-value
adjusted for publication bias.
2We recognize that any estimate of value likely deviates from “true” fundamental value. We
therefore use the term “error” loosely.
3Toillustrate this point, assume that we attempt to value a firm that is riskier than its industry-
year peers. In this case, we would be using valuation multiples that are too high (discount rates
Where Is the Risk in Value? 3137
suggesting that subsequent returns represent corrections of prices toward fun-
damental value. The latter would require mechanisms through which stock
prices become and remain dislocated for a prolonged period of time (De Long
et al. (1990), Shleifer and Vishny (1997)).
We examine whether existing results in the value premium literature con-
tinue to hold for the component of market-to-book that is actually priced. Re-
cent evidence suggests that market-to-book captures exposure to investment-
specific technology (IST) shocks. Kogan and Papanikolaou (2014) find that
growth stocks are more sensitive to changes in prices of investment goods com-
pared to value stocks, and that this exposure earns a negative risk premium.
Technological shocks tend to lower the cost of investment goods, and value
stocks miss out on those benefits. We find that the value strategy does capture
exposure to IST shocks, but this is due largely to the value-to-book component.
Therefore, exposure to IST shocks is an unlikely explanation for the value
premium.
We further explore operating leverage—a focal feature of production-based
models that potentially gives rise to the value premium (Carlson, Fisher, and
Giammarino (2004), Zhang (2005), Novy-Marx (2011)). Operating leverage, in
the form of fixed costs of production, makes assets-in-place riskier than growth
options, and market-to-book is commonly believed to capture variation in the
mix of assets-in-place versus growth options. Using various proxies, we show
that differences in the mix of assets-in-place versus growth options across
market-to-book portfolios are due to value-to-book. There are no differences in
assets-in-place intensity across market-to-value portfolios. Therefore, even if
operating leverage is a priced source of risk, it is unlikely to be the mechanism
behind the value premium.
Cash flow duration is another firm characteristic that has been linked to
market-to-book (Lettau and Wachter (2007)). Several studies show empirically
that value stocks have shorter cash flow durations than growth stocks (Dechow,
Sloan, and Soliman (2004), Da (2009), Chen (2017)). We again show that differ-
ences in cash flow duration are due to the unpriced value-to-book component.
That is, duration cannot explain the value premium.
In the accounting literature, Lui, Markov, and Tamayo (2007) show that
equity analysts perceive value stocks to be riskier than growth stocks. While
we confirm a negative association between analysts’ risk ratings and market-
to-book, this correlation is once again driven by the unpriced value-to-book.
We emphasize that we do not take a stance on whether operating leverage,
duration, exposure to IST shocks, or analysts’ risk ratings represent priced
sources of risk—we only examine their relationship with the value premium.4
that are too low), resulting in an inflated estimate of fundamental value. This, in turn, would lead
to a lower estimate of market-to-value. Consequently, the higher returns earned by firms with
lower market-to-value would be consistent with risk-based pricing.
4The value premium has also been linked to distress risk (e.g., Fama and French (1992)).
However, this theory has found little empirical support, and thus, we do not reexamine it. See
Griffin and Lemmon (2002), Campbell, Hilscher, and Szilagyi (2008), and Da and Gao (2010).

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