What's Next?

• Jurisdiction: United States
• Date: 01 January 2016
• Author: Byrne, John

Whether it's a source of inspiration or aggravation, the question of "What's next?" in legal marketing is an inherent part of our professional life. If your experience is like mine, you hear it most around the beginning of a new year, on the calendar or for your budget--or both.

Thinking and discussing upcoming trends stretches our analytical muscles, as well as spurs reflection about strategies and tactics that could become important for our future success (maybe even survival). Inevitably, the conversation turns to the oft-dreaded concept of "change."

So what better way to kick off the 2016...