WHAT A LENDER LOOKS FOR.

PositionSMALL BUSINESS RESOURCES: Finance

WHAT A LENDER LOOKS FOR (5 C'S)

CAPITAL. How much of your own money do you have invested in the business?

COLLATERAL What is the fair market value of the security that you are offering to guarantee repayment of the loan?

CHARACTER. What is your track record--personal and professional--in managing finances and paying credit obligations?

CONDITIONS. What are the economic, demographic and regulatory...

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