A website just for financial advice.
| Position | Financial Literacy - Brief article |
Institution: MidWestOne Bank, Iowa City, Iowa
Asset size: $1.7 billion
Agency: MindFire Communications
The bank's Hands On Advice campaign was designed to position the bank's financial team as experienced financial professionals who help people make informed decisions about their finances.
Another goal was to create an environment that would enable people to enhance their financial literacy in a nonthreatening way.
The campaign elements included posters, newspaper ads, Web banner ads, radio spots and handouts/leave behinds. The objective of these pieces was...
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