Vol. 44 No. 7, September 2012
Index
- Debit card rewards still offer opportunity for fee revenue, survey indicates.
- Banks collectively close more than 750 branches.
- Survey suggests what bank services consumers are willing to pay for.
- Faux personal note gets attention.
- Locally shot custom photos.
- Reader's guide.
- A website just for financial advice.
- An online Customer Protection Center.
- Showcase your outstanding work!(IDEA BANK)
- Why big is going out-of-style.
- Help me track my money! Banks are offering personal financial management tools (PFM) online and on mobile to help their customers get a better handle on their spending and saving.
- Boosting loan business: a Maryland bank successfully used an alternative technique for targeting customers for direct-mail credit solicitations. The approach, which employs a predictive modeling tool based on summarized credit data, was not only easier but less costly than traditional methods.
- Welcome to the executive suite: economic, regulatory and consumer behavior patterns have converged to raise the status and strategic importance of the marketing function. What are the critical skills that marketers need in order to keep pace with these shifts?
- What can we learn from the CFPB's first enforcement action?
- Community leadership on display: two tales of banks that demonstrated leadership in their communities: an Alabama bank pitched in after a wave of deadly tornadoes swept across the state; a Connecticut bank took the initiative to bolster future funding for local affordable housing.
- What are customer expectations for engagement?
- ABA subsidiary, Freddie Mac extend 10-year alliance.
- Banks encouraged to participate in fall financial education programs.
- New banks added to ABA NASDAQ Community Bank Index.
- ABA Bank Marketing magazine receives APEX award.
- ABA will honor winners of new Community Commitment Awards at convention.
- Events.
- Services directory.
- Certified Financial Marketing Professional.