'We love it,' say retail customers who use remote deposit capture.

• Position: MARKETING NEWS - Brief article

FINANCIAL INSTITUTIONS HAVE AN OPPORTUNITY to greatly expand customer use of mobile remote deposit capture (RDC) through aggressive marketing and promotion, according to Synergistics Research, Atlanta, which recently reported the results of a survey on the topic.

Although only about one in seven mobile phone users have used mobile RDC, about 75 percent of these users characterize the service as "very valuable."

Almost seven in ten mobile phone users are aware of RDC, with awareness being highest among those with household income of more than $100,000 annually.

Among the many new mobile and online services, mobile remote deposit capture (RDC) has garnered a high level of consumer awareness in a relatively short time frame, according to William H. McCracken, the firm's CEO. "What was found to be particularly striking in the examination of mobile RDC was the juxtaposition of this high level of awareness of the service with rather narrow actual usage," he commented.

This high level of awareness is...