Using a microsite to communicate about a bank merger.

• Position: Branding - Ohio Valley Financial Group - BankTrust Financial - Brief article

Institution: Ohio Valley Financial Group and BankTrust Financial, both of Henderson, Ky (which will merge in January 2015 and become Field & Main Bank)

Asset size: Ohio Valley Financial Group, $258.7 million; BankTrust Financial, $133 million

Agency: Financial Marketing Solutions (FMS), Franklin, Tenn.

The two banks announced their plan to merge in July 2014 and to rename themselves as Field & Main Bank. The actual merger, however, will not take place until January 2015.

The bank decided to create a new website to serve as a "central point of communication" for customers, shareholders and the community. This was important because the brand identity was going to be...