Upping Your Company's Magnetism: The board's role in attracting the best executives, directors and employees.

• Author: Tahminciolu, Eve
• Position: THE TALENT MAGNET - Cover story

Whether in the corner office or on the factory floor, people increasingly want jobs that are fulfilling, challenging and fun and, most importantly, purposeful.

Companies that successfully promote all those things can win the war for talent, but the strategic push and sales pitch needs to also come from the boardroom because directors can play a key role in promoting the purpose proposition.

Purpose "explains how the people involved with an organization are making a difference, gives them a sense of meaning, and draws their support," according to a...