TowerGroup offers research membership program.

• Position: New Products - Brief Article

The TowerGroup is offering a new service program for the financial services industry. The company, which has its global headquarters in Needham, Mass, calls the service The TowerGroup Membership Program. The company says the program provides financial services companies with the freedom and flexibility to choose the research they need from all of the business group's research categories, as well as direct access to all of the company's analysts.

TowerGroup's areas of research include consumer credit, delivery channels, emerging technology solutions, financial services strategies, global payments, insurance, investment management, retail banking, retail brokerage and investing, securities and capital markets and wholesale banking.

The membership program is in contrast to the research "suite" or "track" sales approach that is prevalent within the market research industry today, says the company. This Long-standing approach requires financial...