The Loyalty Factor.

• Author: Roach, Betsi
• Position: LMA NEWS

2016 will be a transformative year for the Legal Marketing Association and an essential evolution for the health of our community. Efforts are well underway to thoughtfully and strategically ease to a regional structure in 2017 with consideration for the effect across all parts of the organization and our valuable members.

Arriving at the decision to move to a regional structure was not done lightly. As with all changes for LMA--big and small--it was made with a focused commitment to community and loyalty.

LMA values the legal marketing and business development community above all else and is dedicated to its continuous growth and sustainability. We are also unwaveringly loyal to each and every member who joins our vibrant association, and we strive to provide educational and leadership opportunities to support each individual's professional growth.

In 2011, LMA had the good fortune of hosting James Kane as the keynote speaker at the LMA Annual Conference. During his keynote address about the "Science of Loyalty," Kane informed us that there are three non-breakable requirements for loyalty: 1) a sense of trust; 2) a sense...