The Investment Returns of Nonprofit Organizations, Part II

AuthorGarth Heutel,Richard Zeckhauser
DOIhttp://doi.org/10.1002/nml.21101
Published date01 September 2014
Date01 September 2014
59
N M  L, vol. 25, no. 1, Fall 2014 © 2014 Wiley Periodicals, Inc.
Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/nml.21101
Journal sponsored by the Jack, Joseph and Morton Mandel School of Applied Social Sciences, Case Western Reserve University.
Correspondence to: Richard Zeckhauser, Harvard Kennedy School, 79 JFK Street, Cambridge, MA 02138.
E-mail: richard_zeckhauser@harvard.edu
e Investment Returns of Nonprofi t
Organizations, Part II
THE VALUE OF FOCUSED ATTENTION
Garth Heutel,1 Richard Zeckhauser2
1Georgia State University and NBER, 2Harvard Kennedy School
We continue our examination of the investment performance of nonprofit charities and
foundations. This analysis tests hypotheses about what types of organizations do better. Our
motivating intuition is that nonprofits with greater focus on investment performance will
secure higher returns. Our hypotheses are tested by regressing the rate of return for each
organization on various characteristics. As expected, nonprofits whose primary business is
predominantly financial, such as insurance providers and pension or retirement funds,
consistently earn higher returns. The data also support our hypotheses that larger nonprof-
its, older nonprofits, and private foundations will tend to outperform. The evidence is
mixed as to whether nonprofits that pay higher executive salaries or spend more on man-
agement earn higher returns.
Keywords: endowment; investment returns; public charity; private foundation
THE FIRST PART of this study introduced the data set that we used to analyze the investment
performance of nonprofi t organizations. Data from Internal Revenue Service (IRS) forms
were used to assess the rate of return for each organization in each year.  is data source is
not ideal. Most important, the rate of return itself is not directly reported. Nevertheless, as
we argued in part I of our study, the data do enable us to analyze investment perfor mance.
Moreover, because the data are reported to the IRS, they are more likely to be accurate than
gures provided to the media or trade associations given the incentive to exaggerate per-
formance. A further advantage of our data set is its size and its coverage of many types of
nonprofi t organizations. Previous studies tended to focus on a single class of nonprofi ts (for
example, universities).  is second and concluding part of the study presents and tests our
hypotheses about which types of nonprofi ts should have better investment performance.
Our hypotheses are deduced from the literature.  ey provide an intuitive understanding
of factors that have the potential to infl uence performance. All fi ve of these hypotheses
We thank the National Center for Charitable Statistics for data, and Guan Yang, seminar participants at UNCG
and UWM, the editor, two anonymous referees, and various colleagues, for helpful comments. Garth Heutel thanks
the Kernan Brothers Fellowship at the Harvard University Center for the Environment for funding.
60 HEUTEL, ZECKHAUSER
Nonprofi t Management & Leadership DOI: 10.1002/nml
contribute to an overarching hypothesis of focused attention. Some nonprofi ts will focus
more heavily on investment performance than will others, and those that do so will secure
superior investment returns, controlling for risk. Intuition indicates that some observable
characteristics of nonprofi ts will determine how strongly a nonprofi t focuses on investment
performance. Most nonprofi ts see themselves as fulfi lling important societal missions, such
as educating children or eliminating disease.  e more strongly the nonprofi t focuses on
its mission, other factors equal, the less attention it will pay to managing its endowment.
e further is its core mission from building an endowment, the less well it should do
on securing returns to its endowment. Starting from the presumption that virtually any
organization has limited attention, we posit that organizations that relegate endowment
performance to a secondary consideration will perform less well.1 Of course, no organiza-
tion would announce such a preference; thus we can only posit attributes that are likely to
be related.
Our fi ve hypotheses are labeled the size hypothesis, the management hypothesis, the compen-
sation hypothesis, the age hypothesis, and the nancial orientation hypothesis. Each of these
hypotheses should be understood to hold other factors equal and to control for risk. In other
words, organizations that do better are not merely moving to a diff erent point along the risk/
return frontier, but are rather operating closer to the frontier.
It seems plausible that larger nonprofi ts would do better.  ey can aff ord more professional
management and may get access to superior investments, say, in private equity. Furthermore,
over a reasonable range, we would expect there to be economies of scale in securing returns,
whether one uses outside managers or invests in house. For example, a nonprofi t with twice
the endowment of another that paid twice as much to its investment manager should get bet-
ter results2 given economies of scale in investment management.3 It should also have access
to better investment opportunities, say, with hedge funds that have superior records, which
normally shun small investors. Finally, larger nonprofi ts secure a much greater fraction of
their budgets from their endowments; hence they would be expected to secure more of their
focus.4
Size Hypothesis (1). Larger nonprofits will secure greater investment returns.
Many nonprofi ts consider their public purpose to be their primary responsibility and would
be hesitant to spend a great deal, either in executive or board time or direct dollars, on man-
aging their endowments. Partly this has to do with how they present themselves to the pub-
lic. Signifi cant disparities in expenditures on management are even found within nonprofi ts
of the same size and type. Nonprofi ts that push mission at the expense of investment per-
formance might also plausibly spend less on management generally. In eff ect we are arguing
that there are pressures for nonprofi ts to spend less on fi nancial management than would be
optimal, given the “focused attention” issue.
Management Hypothesis (2). Nonprofits that spend more on management will secure
greater investment returns.
We stress that these hypotheses are interpreted as holding all else equal. Management expen-
ditures are correlated with overall endowment size, to be sure.  us, we control for size in
our regressions. But among two equal-sized charities, the hypothesis predicts that the one
that spends more on management will secure superior returns.

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