The Independent Way.

• Date: 25 November 2019
• Author: Deapo, Jamie

* As I write this column Thanksgiving is only days away, followed by the holidays in December and then 2020 will be here. This time of year is usually one of reflection and planning for the upcoming year. When I think about how much our business has changed I also realize that the core values of what we do haven't and shouldn't.

Most of the change we are experiencing has been in how we attract potential clients and how quickly we can provide them with the information and pricing options they want. Although these changes must be acknowledged and dealt with the most important aspects of what we provide haven't changed. If anything they have expanded and gotten even more important.

The real value of what we do is using our knowledge and expertise to guide clients in how to use insurance as a tool to protect their health and lifestyle in todays complicated, costly and litigious...