The Human Touch.

• Date: 11 February 2019
• Author: Deapo, Jamie

* There are plenty of people ready to write off the independent agent as a dinosaur headed for extinction but nothing can be further from the truth. If forced to admit it all these naysayers know that independent agents have one overpowering secret and that is the human touch they provide

It's no secret that the majority of people buy things emotionally and not logically. They buy from people they like and trust. Once that bond has been created, if nurtured properly it is very hard to break.

In order to create that emotional connection, building and maintaining trust takes some serious knowledge about the client or prospect. Who are they? What kind of lifestyle do they lead? What is their tolerance for risk? What do they value? What are their dreams and goals? How do they prefer to do business?

The more answers you have to these questions the more likely you can create...