The EDA in Oakland: A Case That Catalyzed a Field

AuthorLaurence J. O’Toole
DOIhttp://doi.org/10.1111/j.1540-6210.2010.02313.x
Date01 January 2011
Published date01 January 2011
Book Review
Essay
Laurence J. O’Toole, Jr., is Distin-
guished Research Professor as well as the
Margaret Hughes and Robert T.
Golembiewski Professor of Public Adminis-
tration in the School of Public and Interna-
tional Affairs at the University of Georgia.
Among his research interests are policy
implementation in complex institutional
settings, public management and perform-
ance, public management in networks, and
educational, health, and environmental
policy and management.
E-mail: cmsotool@uga.edu
116 Public Administration Review • January | February 2011
e ectively ignored virtually the entire  eld of public
administration and the many studies there that hold
relevance for those interested in investigating and
analyzing policy implementation.3
e book took hold of people’s
attention and imagination not
only because of the authors’
(dubious) claims of virtually
complete originality, but also
because it told a gripping story
that was then  tted ex post facto
with an absorbing theoretical
explanation.  e volume tells
the case study tale of a project
funded by the U.S. Economic
Development Administration
(EDA) in Oakland, California,
that was intended to create
permanent jobs for minori-
ties through the construction
of a hangar and terminal and the subsequent leasing
of the terminal to a for-pro t company that would
expand and hire minority workers. Financial resources
had been appropriated, local actors seemed favorably
disposed, and con ict appeared minimal—and yet
after several years, almost nothing had happened on
the ground. Pressman and Wildavsky’s analysis of the
implementation process leading to such disappoint-
ing results concluded that the causes of failure “were
of a prosaic and everyday character. Agreements had
to be maintained after they were reached. Numerous
approvals and clearances had to be obtained from a va-
riety of participants” (xx).  e authors argue that im-
plementation is an exceedingly di cult challenge, and
they encourage readers to expect frequent problems,
perhaps occasionally punctuated by rare successes.
Why? In their e orts to generalize from the case, they
diagnose the principal di culty as what they refer to
as “the complexity of joint action” (see 87–124). Most
implementation settings, Pressman and Wildavsky
suggest, are marked by a multiplicity of participants,
Je rey L. Pressman and Aaron Wildavsky, Implementa-
tion: How Great Expectations in Washington Are
Dashed in Oakland (Berkeley: University of
California Press, 1973, 1979, 1984). 304 pp.
$21.95 (paper), ISBN: 9780520053311.
Few books hold as iconic a
place in a  eld of learning
as does Implementation by
Je rey L. Pressman and Aaron
Wildavsky,  rst published in
1973 and since then a mainstay
among specialists on the subject
of policy implementation.  e
book was a best-seller in aca-
demic terms and was published
again through two more edi-
tions.1 e third edition, pub-
lished in 1984, remains in print
to this day.  e core initial study
contained the main empirical
and theoretical contributions and attracted widespread
attention. Indeed, the cover of the paperback third edi-
tion contains blurbs from the New York Times, National
Review, New Republic, and Virginia Quarterly Review.
Beyond such general publications, most serious
research studies of policy implementation in the
subsequent decades have continued to cite the
study—often in general terms, sometimes as a sort of
touchstone, much as Woodrow Wilson’s 1887 essay is
cited by scholars in public administration as the publi-
cation that symbolically launched a self-aware  eld
of inquiry. And, as with Wilson’s essay, attributing
such a role to Pressman and Wildavsky’s contribution
is somewhat misleading. For though it is true that
these two political scientists claimed that they were
creating a new  eld of study by focusing on policy
implementation—“no one else has apparently tried to
distinguish policy from implementation” (xxiii n. 4),2
“implementation in recent years has been much dis-
cussed but rarely studied” (xxi), “there is no previous
literature on which to rely for guidance” (xxi)—they
e EDA in Oakland: A Case  at Catalyzed a Field
Hindy Lauer Schachter, Editor
Laurence J. O’Toole, Jr.
University of Georgia
[Je rey L. Pressman and Aaron
Wildaysky’s] book took hold
of people’s attention and
imagination not only because
of the authors’ (dubious)
claims of virtually complete
originality, but also because
it told a gripping story that
was then  tted ex post facto
with an absorbing theoretical
explanation.

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