The aggregate cost of equity underdiversification

AuthorUlf Nielsson,Peter Raahauge,Jesper Rangvid,Bjarne Florentsen
DOIhttp://doi.org/10.1111/fire.12212
Date01 November 2019
Published date01 November 2019
DOI: 10.1111/fire.12212
ORIGINAL ARTICLE
The aggregate cost of equity underdiversification
Bjarne Florentsen1Ulf Nielsson1,2,3 Peter Raahauge1
Jesper Rangvid1,2,4
1Copenhagen Business School, Frederiksberg,
Denmark
2Danish Finance Institute, Frederiksberg,
Denmark
3PerCent,Frederiksberg, Denmark
4Reykjavík,Iceland
Correspondence
JesperRangvid, Copenhagen Business School,
SolbjergPl. 3, 2000 Frederiksberg, Denmark.
Email:jr.fi@cbs.dk
Abstract
We analyze equity diversification of all retail investors in a country
(Denmark). We find that underdiversification ispervasive. We calcu-
late the nationwide aggregate loss due to underdiversification and
express itin absolute and expected-return terms. The aggregate loss
is large. We find that investors with low education, low income, and
lowwealth are more likelyto underdiversify. Despite better diversifi-
cation, the larger fraction ofthe aggregate loss nevertheless adheres
to the top of the income/wealth distribution. Finally,our results indi-
cate that underdiversification arises because investors have limited
information about the benefits of diversification.
KEYWORDS
aggregate loss, investor characteristics, investor sophistication,
retail investors, stock holdings, underdiversification
JEL CLASSIFICATIONS
D14, G11, G15
1INTRODUCTION
Retail investors spread their equity investments over a few different stocks only. This equity underdiversification
was first described in Blume and Friend (1975) and has since then been reconfirmed in numerous studies, see, for
example, Barber and Odean (2000), Ivkovic, Sialm, and Weisbenner(2008), Kelly (1995), Polkovnichenko (2005), and
Goetzmann and Kumar (2008).1Equity underdiversification is surprising in light of the fact that idiosyncratic risks
can be reduced—without sacrificing expectedreturns—by holding well-diversified portfolios. A number of papers have
shown how standard deviationsof equity portfolios can be reduced by diversification and how many randomly selected
stocks are needed to eliminate idiosyncratic risks, starting with the by now famous Evans and Archer’s (1968) article,
and followed by Benjelloun (2010), Bloomfield, Leftwich, and Long (1977), Campbell, Lettau, Malkiel, and Xu (2001),
Domian, Louton, and Racine (2007), Elton and Gruber (1977), Statman (1987, 2004), and others. Suggested expla-
nations for the underdiversification puzzle include preferences for lottery stocks (Barberis & Huang, 2008), margin
1Retirementaccounts are also underdiversified, see, for example, Benartzi and Thaler (2001) and Agnew, Balduzzi, and Sunden (2003).
Financial Review.2019;54:833–856. wileyonlinelibrary.com/journal/fire c
2019 The Eastern Finance Association 833
834 FLORENTSENET AL.
and borrowing restrictions (Roche, Tompaidis,& Yang, 2013), solvency constraints (Liu, 2014), financial literacy (von
Gaudecker,2015), and other channels. But how large are the aggregate costs retail investors suffer from underdiversi-
fication? If these are minuscule, we may not be that concerned. On the other hand, if they are sizeable, it is even more
important that we continue our efforts to try to understand their underlying reasons.
The main contribution of this paper is that it calculates the aggregate cost of underdiversification of the total pop-
ulation of retail investors in a country,Denmark. We calculate the costs of underdiversification as the return foregone
due to underdiversification, that is, the return an investor foregoes by holding portfolios with idiosyncratic risk (that
is not compensated by expected return) instead of portfolios with systematic risk (that is compensated by expected
return). As an example, what is the expected return the investorforegoes by holding a portfolio with an idiosyncratic
level of risk of,say, 30%, instead of a portfolio with a systematic level of risk of 30%?
We find sizeable costs of underdiversification. In our baseline calculation, we find that retail investorscould poten-
tially increase their expectedreturn by up to three percentage points per year, without increasing risk, by shifting from
concentrated portfolios to diversified portfolios. We are able to calculate the aggregate cost of underdiversification
because we have access to data that contain the complete equity portfolios (outside retirement savings) of all retail
investors in Denmark. Wethereby differ from studies that examine subgroups of investors, such as online brokers and
respondents to surveys, as in Barber and Odean (2000), Blume and Friend (1975), Ivkovicet al. (2008), Kelly (1995),
Polkovnichenko(2005), Bodnaruk (2009), and Goetzmann and Kumar (2008).
We first describe the portfolios of our retail investors, concentrating on the number of different stocks entering
the portfolios. We find that the typical investor holds a veryconcentrated portfolio. Most investors, 66% of investors,
hold one stock only.We also find that as little as 1.8% of investors hold more than 10 stocks. This underdiversification
resembles that found in other studies, such as those mentioned above.
Weanalyze a sample of Danish stocks for which we have monthly data for the last 20 years. There are 91 such stocks.
Based on this sample of stocks, we calculate the level of risk (standard deviation of returns) of portfolios including
different numbers of stocks, that is, the relation between the number of stocks in a portfolio and its standard deviation,
in the tradition of Evans and Archer (1968) and the subsequent literature.2With one randomly chosen stock, we find
that the expectedstandard deviation is 38%. When increasing the number of stocks in the portfolio, standard deviation
of the portfolio naturally drops. We provide confidence bounds around the standard deviationbased on the empirical
distribution. We find that with around 50 stocks in the portfolio, the standard deviation of the portfolio reaches its
convergence point at around 15.5%. This is also the level of risk of the market portfolio, that is, the portfolio of all
91 stocks. As much as (38% – 15.5%)/38% 60% of risk can thus be eliminated by diversification. Our finding that it
takesaround 50 randomly chosen stocks to eliminate idiosyncratic risk is in line with results reported in Campbell et al.
(2001) for U.S. stocks.
We propose a simple wayto calculate the potential impact of diversification on expected returns. The model we use
is the capital-asset pricing model (CAPM) and its basic insight that investors get compensation for bearing systematic
risk, but not for bearing idiosyncratic and diversifiable risk. Instead of holding, for example,a one-stock portfolio with
a 38% standard deviation, the investor can hold a well-diversifiedportfolio (with risk equal to 15.5%) and lever up this
portfolio to 38% risk, that is, move up the capital market line and earn a risk premium. The historical risk premium on
the Danish stock market is around 5% (Dimson, Marsh, & Staunton, 2011). We use this as our benchmark estimate of
the expectedrisk premium (and provide robustness checks using alternative estimates for the expected risk premium).
We find that an investor,who moves up the capital market line from 15.5% to 38% risk, should expect an increase in
expected returns of slightly more than seven percentage points. This means that an investor foregoes at least seven
percentage points expected return by holding a one-stock portfolio, compared to holding a well-diversified portfolio.
We perform such calculations for portfolios with two stocks, three stocks, etc., up until 91 stocks.
2A by-product of our analysis, thus, is that we present results for the relation between portfolio standard deviation and number of stocks in a portfoliofora
non-U.S.market (Denmark, in our case).

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