A Test of Technical Analysis: Matching Time Displaced Generalized Patterns

AuthorJimmy Hilliard,James Squire,Adam Schwartz
Date01 June 2013
DOIhttp://doi.org/10.1111/fima.12002
Published date01 June 2013
A Test of Technical Analysis: Matching
Time Displaced Generalized Patterns
Jimmy Hilliard, Adam Schwartz, and James Squire
We use a least squares metric to match the return pattern of a target stock with that of an out-
of-sample-twin. The twin with the smallest metric is found by a comprehensive period-by-period
search of stocks in the Center for Research in Security Prices data set extending back to 1926. If
technical analysis has value, targets of twins producingthe highest returns in the twin postperiod
should also have the highest performance in the target postperiod. Using a randomly selected
sample of 66,000 return patterns, we find higher means for targets corresponding to the highest
returning twin quintile. We also use regressions to risk adjust target returns and find that twin
returns in the postmatch period significantly predict risk-adjusted target returns.
The historical price graph may be the most recognizable of all forms of information considered
by the ordinary investor. However, financial academics, relying on the logic of the efficient
markets theorem and exhaustive empirical investigations, largely contend that the information
contained in past stock prices is of little value to the investor. Conversely, technical analysts
embrace the idea that past patterns are informative. Malkiel (1981) states “ ...technical analysis
is anathema to the academic world. We love to pick on it. Our bullying tactics are prompted by
two considerations: (1) the method is patently false and (2) it easy to pick on. And while it may
seem a bit unfair to pick on such a sorry target, just remember it is your money we are trying
to save.” Technical analysts counter that academic studies can never capture every nuance of the
stock chart. In addition, if technical analysis is of no value, it is puzzling why it is still prevalent
in the marketplace. Why would a rational economic agent engage in such activityand why would
firms pay for this form of human capital? Lo, Mamaysky, and Wang (2000) characterize the
difference between technical analysis and quantitative finance as follows: “Technical analysis
is primarily visual, whereas quantitative finance is primarily algebraic and numerical.” And
“technical analysis has survived through the years, perhaps because its visual model of analysis
is more conducive to human cognitions....” Menkhoff (2010) f inds that the vast majority of
692 fund managers in five market (the United States, Germany, Switzerland, Italy, and Thailand)
trading countries rely heavily on technical analysis. He concludes that “At a forecasting horizon
of weeks, technical analysis is the most important form of analysis and up to this horizon it is
thus more important than fundamental analysis.”
The authors would like to thank Bill Christie (Editor) and an anonymous refereefor helpful comments and suggestions.
The paper has also benefited from the comments received at presentations at the Auburn University Seminar series
and the 2011 meeting of the Eastern Finance Association. Professor Hilliardacknowledges the support of Kathryn and
Raymond Harbert and Professor Schwartz acknowledges the support of the Lenfest grant program. We are responsible
for any errors.
Jimmy E. Hilliard is Professorof Finance and the Harbert Eminent Scholar at Auburn University in Auburn University,
AL. Adam Schwartz is the Lawrence Term Professor of Business Administration at the Williams School of Commerce,
Economics and Politics at Washington and Lee University in Lexington, VA. James C. Squire is Professor of Electrical
Engineering at Virginia Military Institute in Lexington, VA.
Financial Management Summer 2013 pages 291 - 314
292 Financial Management rSummer 2013
A significant problem in technical analysis is the precise mathematical definition and prespec-
ification of the patterns or rules. Neftci (1991) addresses the problem of the precise mathematical
definition of technical rules and notes that any well defined rule must pass the test of being
defined in Markov time. In short, at time t, the rule must give buy and sell signals without
using information from times τ>t. Further, he notes that according to the Wiener-Kolmogorov
prediction theory, vector autoregressions (VARs) should yield the optimal linear forecast. Hence,
any forecast that improves on VARs must be based on nonlinear methods.
Another problem confronting technical analysis is that of data snooping. Data snooping occurs
when the same data set is used repeatedly to investigate different models of pricing or selection
rules. Since there are no equilibrium models of technical analysis, efforts to find profitable
trading rules are necessarily ad hoc. Thus, the significance levels are suspect and almost certainly
overstated. Sullivan, Timmermann, and White (1999) use White’s (2000) reality check bootstrap
methodology to develop data snooping adjustments in the context of technical analysis.
Our approach satisfies the Neftci (1991) criterion and largely avoids the issue of data snooping
since we do not prespecify patterns or selection rules. Using a database of daily and monthly stock
returns from the Center for Research in Securities Prices (CRSP) stocks, we randomly choose
target stocks and, via exhaustive search, compare their (normalized) price pattern with the price
pattern of stocks at an earlier period. The stock and interval with the best matching pattern is
referred to as the “twin.” The selected twin can be a previous pattern of the target stock, but it is
more likely to be a pattern from some other stock in the universe.
There are four relevant intervalsin the target-twin paradigm: 1) the match period of the target, 2)
the match period of the twin, 3) the postmatch period of the twin, and 4) the postmatch period of
the target. All match and postperiods of the twin precede in time and do not intersect the match and
postperiods of the target. The out-of-sample performance of the target (target postmatch period)
is inferred from the out-of-sample, but from the known performance of the twin (twin postmatch
period). If the twin pattern is informative, twins that perform well in the twin postperiod will
significantly explain the performance of the target in the postmatch period. We use regressions
and the target/twin paradigm to test the hypothesis that price patterns are informative.
The paper is organized as follows. We review the literature in Section I. Section II develops
the model, while Section III documents the data and screens. Section IV outlines the regression
models and Section V provides our conclusions.
I. Background
An early form of technical analysis was formulated by Charles Dow (1851-1902), founder of
Dow Jones & Company and the Wall Street Journal. The Dow theory, popularized in Wall Street
Journal editorials, is developed in Robert Rhea’s book (1932) and in Murphy (1986). Following
Dow, Alfred Cowles (1933) demonstrated that the Dow Theory, as interpreted, would earn less
than a well diversified buy and hold portfolio. In more recent years, the use of technical trading
rules and pattern identification techniques have been proposed and tested extensively by a number
of scholars including Alexander (1961), Brock, Lakonishok, and LeBaron (1992), and Lo et al.
(2000) to name just a few.Alexander’s(1961) f ilter rule was first shown to produce returns greater
than buy and hold, but Fama and Blume (1966), using the 30 stocks in the Dow Jones Industrial
Average and the filter rule, found that when transaction costs were taken into account, only two
of the 30 stocks in the Dow Jones Industrial Average (DJIA) would have bested buy and hold.
Sweeney (1988), using the filter rule and transaction costs available to floor traders, finds that 14
of the surviving stocks in the Dow beat buy and hold for the period 1970-1982. Brock et al. (1992)

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