Tablet/E-reader owners are heavy users of mobile banking.

• Position: MARKETING NEWS

A SURPRISINGLY LARGE NUMBER OF CUSTOMERS WHO OWN A TABLET (or e-reader) are using it for banking activities, according to Synergistics, the Atlanta-based market research company.

Within a relatively short period of time, three-quarters of tablet/reader owners--representing a third of Internet households--are using their devises for banking activities, Synergistics says. In addition, only a minority of these users see tablet banking as merely an emergency methods of banking. Three in 10 see it as their primary banking method.

"Providers should expect that...