Survey Says Stay: Study Finds Just 30% of Nonprofits Use This Key Retention Tactic

• Date: 01 December 2019
• Published date: 01 December 2019
• DOI: http://doi.org/10.1002/nba.30684

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Vol. 363 December 2019

Survey Says Stay: Study Finds Just 30%

of Nonprots Use This Key Retention Tactic

By Lisa Brown Alexander, president and CEO of

Nonprot HR

The Employee Retention Riddle

As we all know, nonprots and for-prots differ

greatly in their missions. Nonprots, most essentially,

focus on maximizing some form of social impact or

social good, while for-prots are primarily focused on

maximizing shareholder value to achieve sustainability

and growth. Despite these stark differences in mission

focus, nonprots and for-prots do have at least one

crucial thing in common when it comes to achieving

them: the need to attract and retain top talent.

Unfortunately, statistics show that meeting this

need is perhaps more of a challenge today than ever

before. As Gallup’s most recent State of the American

Workplace reports, 63% of American employees are

condent they can nd a job as good as the one they

Also in this issue

Conferences and Events: ASAE 2019 Technology

Exploration Conference; the Nonprot Finance and

Accounting Symposium; the Nonprot Leadership

Alliance’s Alliance Management Institute ...........4

Industry News: Latest data shows corporate giving hit

all-time high in 2018 ............................5

Industry News: California governor vetoes one bill,

signs another impacting philanthropy sector .........6

Alaskan funders partner to address homelessness .....6

Fundraising: GoFundMe launches new services for

charitable fundraising ...........................7

Study shows post-recession per-household giving

stayed steady ..................................7

Resources: Charityhowto.com webinar offers tips

on securing federal grants; Candid webinar covers

proposal writing basics; Charityhowto.com webinar

offers fundraising career guidance; Webinar explores

benets of scal sponsorships ....................9

Employment Law: Legal cases that impact nonprots . 10

News: Briefs from around the sector .............. 12

Study: Wealthy nations

giving less

The latest World Giving Index, published by the

Charities Aid Foundation, nds that the United

States is still the most charitable country on Earth,

but it and several other countries in the top 10 are

becoming less so each year.

The CAF’s World Giving Index 10th Edition

report examined aggregate data for each country

from 2009 to 2018, drawing on surveys in 128 coun-

tries in order to capture longer-term giving trends.

The report identies the 10 most generous coun-

tries over the decade of research, along with the 10

least generous. The list of most generous countries

is populated largely by wealthy industrialized coun-

tries, although a few less afuent nations—Myan-

mar, Sri Lanka and Indonesia—are in the top tier.

But despite the generosity displayed by the

world’s wealthiest countries, the report also notes

a recent downward trend in donations in several

countries with long histories of philanthropy and

household charitable giving, including the United

Kingdom, the United States, Canada, Ireland and

the Netherlands.

In the United Kingdom, for example, which is

ranked seventh overall in this year’s report, the data

shows an ongoing, three-year decline in the number

of people giving to charity. The overall impact, how-

ever, has been buffered somewhat, as those who did

give to charity gave in increasing amounts.

For more details on charitable giving in individ-

ual countries and overall trends, visit https://www.

cafonline.org. ■

(See RETENTION on page 2)

currently have (up from 42% in 2010). Furthermore,

51% of employees are actively looking for or are

open to a new job, with both quit and resignation

rates steadily rising.