Study: Wealthy nations giving less
Published date | 01 December 2019 |
Date | 01 December 2019 |
DOI | http://doi.org/10.1002/nba.30685 |
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Vol. 363 December 2019
Survey Says Stay: Study Finds Just 30%
of Nonprots Use This Key Retention Tactic
By Lisa Brown Alexander, president and CEO of
Nonprot HR
The Employee Retention Riddle
As we all know, nonprots and for-prots differ
greatly in their missions. Nonprots, most essentially,
focus on maximizing some form of social impact or
social good, while for-prots are primarily focused on
maximizing shareholder value to achieve sustainability
and growth. Despite these stark differences in mission
focus, nonprots and for-prots do have at least one
crucial thing in common when it comes to achieving
them: the need to attract and retain top talent.
Unfortunately, statistics show that meeting this
need is perhaps more of a challenge today than ever
before. As Gallup’s most recent State of the American
Workplace reports, 63% of American employees are
condent they can nd a job as good as the one they
Also in this issue
Conferences and Events: ASAE 2019 Technology
Exploration Conference; the Nonprot Finance and
Accounting Symposium; the Nonprot Leadership
Alliance’s Alliance Management Institute ...........4
Industry News: Latest data shows corporate giving hit
all-time high in 2018 ............................5
Industry News: California governor vetoes one bill,
signs another impacting philanthropy sector .........6
Alaskan funders partner to address homelessness .....6
Fundraising: GoFundMe launches new services for
charitable fundraising ...........................7
Study shows post-recession per-household giving
stayed steady ..................................7
Resources: Charityhowto.com webinar offers tips
on securing federal grants; Candid webinar covers
proposal writing basics; Charityhowto.com webinar
offers fundraising career guidance; Webinar explores
benets of scal sponsorships ....................9
Employment Law: Legal cases that impact nonprots . 10
News: Briefs from around the sector .............. 12
Study: Wealthy nations
giving less
The latest World Giving Index, published by the
Charities Aid Foundation, nds that the United
States is still the most charitable country on Earth,
but it and several other countries in the top 10 are
becoming less so each year.
The CAF’s World Giving Index 10th Edition
report examined aggregate data for each country
from 2009 to 2018, drawing on surveys in 128 coun-
tries in order to capture longer-term giving trends.
The report identies the 10 most generous coun-
tries over the decade of research, along with the 10
least generous. The list of most generous countries
is populated largely by wealthy industrialized coun-
tries, although a few less afuent nations—Myan-
mar, Sri Lanka and Indonesia—are in the top tier.
But despite the generosity displayed by the
world’s wealthiest countries, the report also notes
a recent downward trend in donations in several
countries with long histories of philanthropy and
household charitable giving, including the United
Kingdom, the United States, Canada, Ireland and
the Netherlands.
In the United Kingdom, for example, which is
ranked seventh overall in this year’s report, the data
shows an ongoing, three-year decline in the number
of people giving to charity. The overall impact, how-
ever, has been buffered somewhat, as those who did
give to charity gave in increasing amounts.
For more details on charitable giving in individ-
ual countries and overall trends, visit https://www.
cafonline.org. ■
(See RETENTION on page 2)
currently have (up from 42% in 2010). Furthermore,
51% of employees are actively looking for or are
open to a new job, with both quit and resignation
rates steadily rising.
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