Study shows women use tech to give to charity more than men
| DOI | http://doi.org/10.1002/nba.30777 |
| Date | 01 June 2020 |
| Published date | 01 June 2020 |
NONPROFIT BUSINESS ADVISOR JUNE 2020
6© 2020 Wiley Periodicals LLC, A Wiley Company • All rights reserved
DOI: 10.1002/nba
Nonprot Research
Endowments, foundations shifting strategies
to weather pandemic
A new survey of nonprot endowment administra-
tors and grantmaking foundations shows that these
organizations are shifting their strategies to cope with
the COVID-19 pandemic.
The survey, conducted by NEPC, an investment
consulting rm, shows that over half—55%—of en-
dowments and foundations expect a severe recession
in the months ahead, similar to that of 2008. About
40% think the recession will be short, albeit sharp,
followed by a quick recovery.
Nearly two-thirds of organizations surveyed said
they are rebalancing their portfolios in response to
recent market moves, with 14% working to raise
additional cash and 13% reducing their overall risk
exposure.
A similar percentage of respondents are also tak-
ing immediate action to reduce their costs, expenses
and spending rates to protect their core endowment
assets. According to the survey, education founda-
tions in particular are trying to reduce their costs
and expenses, likely in an effort to reposition them-
selves for a more volatile future. Just 11% of organ-
izations are increasing their spending rate to further
support ongoing operations, the survey found.
For more information, the study can be accessed in
full at https://bit.ly/2KENVOy. ■
Study shows women use tech to give to charity more than men
A new report from the Women’s Philanthropy
Institute at the Lilly Family School of Philanthropy
at Indiana University shows that women are lever-
aging technology to give to charity more than men,
conrming additional differences among genders
when it comes to philanthropy.
The study—Women Give 2020—New Forms of
Giving in a Digital Age: Powered by Technology,
Creating Community—shows broad differences in
how women and men use the internet and social
networks, and how they give online.
The research draws on data and interviews from
four partner organizations—GivingTuesday via
Charity Navigator, GlobalGiving, Givelify and
Growfund via Global Impact—to develop case
studies based on more than 3.7 million gift trans-
actions. The data shows the following:
• Women give more online gifts than men and
contribute a greater proportion of online dollars
overall. Women give nearly two-thirds of gifts
online, across platforms. Their greater number of
donations means they collectively are giving more
dollars than men through each platform studied.
• However, women give smaller online gifts than
men, and give to smaller charitable organizations
than men.
• Women’s and girls’ organizations receive sub-
stantially more support—online and ofine—from
women donors than from men donors, with women
giving between 60% and 70% of online dollars to
women’s and girls’ organizations, depending on the
dataset.
The study concluded that for nonprots and
giving platforms to appeal to women donors, they
must build community online and continue to
support in-person connections for donors. While
technology means giving is increasingly taking place
online, case studies show that in-person community
remains essential for engagement in philanthropy,
the research showed.
For more information, visit https://bit.
ly/3cR99EY. ■
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