Study shows foundations struggling with transparency
| Published date | 01 April 2016 |
| Date | 01 April 2016 |
| DOI | http://doi.org/10.1002/nba.30173 |
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(See MILLENIALS on page 2)
Study shows foundations
struggling with transparency
New research from the Center for Effective
Philanthropy shows foundations have plenty
of room for improvement in their efforts to be
transparent about performance measurement and
sharing lessons learned. “Sharing What Matters:
Foundation Transparency” finds that though
they are open about their grantmaking processes
and their goals and strategies, foundations don’t
share much information on what has and has not
worked in their efforts, the CEP said.
The analysis revealed that foundations are
not sufficiently transparent about their own
performance assessments and lessons learned
despite believing it would be benecial to do so.
Sixty-nine percent of foundation CEOs said being
transparent about what has worked in their efforts
could increase the effectiveness of their work to
a signicant extent, yet only 46 percent say their
foundations are very or extremely transparent in
this area. From the grantee perspective, grantees
rate foundations’ levels of transparency lowest
when it comes to sharing information about what
has not worked in its grantmaking, the report
said.
To read the report in full, go to http://www.effective
philanthropy.org. ■
Millennials looking for more engagement
opportunities, alignment with personal values
be seen,” Tripp told Nonprot Business Advisor.
Everything that makes its way into their digital
footprint—i.e., their Facebook, Twitter, Instagram,
YouTube and other social media accounts—is cu-
rated to reect those values and how they see the
world and their place in it, she said. Nonprots
looking for their support need to align with those
values as well.
As Gen Y hits its stride professionally and nan-
cially, it is more important than ever for nonprots
to attract these young adults to their cause and
convert them into reliable donors. But doing so
will require a solid understanding of what drives
them to support one group over another—knowing
what they look for in a charity, offering the right
kinds of engagement opportunities and speaking
the same language as millennials, according to Meg
Fowler Tripp, director of editorial strategy at Sametz
Blackstone.
Fowler and others at her rm collectively refer
to this generation as Donor 3.0. When it comes to
charities, these donors want to support an organi-
zation that:
• Aligns with their own personal brand and values.
“Millennials craft their image and personal brand
according to their values and how they want to
Vol. 319 April 2016
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