Software firm Personify acquires Wild Apricot

• DOI: http://doi.org/10.1002/nba.30391
• Date: 01 December 2017
• Published date: 01 December 2017

DECEMBER 2017

7

NONPROFIT BUSINESS ADVISOR

© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Industry News

Post Ofce proposes new mailing rates for 2018

Nonprots will see some changes to their mail-

ing costs under a proposed rate change led by the

United States Postal Service with the Postal Regula-

tory Commission. The new rates, if approved, would

take effect Jan. 21, 2018, after the holiday season

concludes.

The new prices include a one-cent increase in the

price of a First-Class Mail Forever stamp, bringing

the price to 50 cents. There would also be a one-cent

increase for metered letters and domestic postcards,

rising to 47 cents and 35 cents, respectively.

For nonprot bulk marketing mail, the new rates

offer a mixed bag for charities:

USPS Marketing Mail

Nonprot

Origin Prices Current New Change

Letters $0.134 $0.136 1.49%

Flats $0.244 $0.227 –6.97%

Carrier Route $0.209 $0.213 1.9%

High Density/

Saturation Letters

$0.111 $0.111 0%

High Density/

Saturation Flats

$0.136 $0.136 0%

For full details on the proposed rate changes, visit

http://bit.ly/2yUGuhq. ■

Software rm Personify

acquires Wild Apricot

Association and membership technology solutions

rm Personify has acquired Toronto-based Wild

Apricot, another membership management software

provider, enabling the combined company to better

serve and empower its clients—constituent-focused

organizations of all sizes around the world.

Wild Apricot is a leader in the software sector,

serving small associations, clubs and nonprots, with

over 22,000 organizations and 7 million members us-

ing its platform. The company has an international

client base, with a strong presence in Canada, the

United Kingdom, Australia and New Zealand. The

combined company will serve about 30,000 customers

with some 75 million members.

The deal follows on Personify’s 2015 acquisition of

Small World Labs, an online community and social

collaboration platform that helped Personify broaden

its constituent engagement platform. In April 2017,

the company leveraged those resources with the

launch of PersonifyGO, a modern, browser-based

interface for Personify360, the company’s agship

service offering.

According to Personify, the acquisition scales its

strategy to expand and modernize the tools, resources,

capabilities and solutions available to constituent-

focused organizations of all sizes—a point touted

Sage Intacct, GuideStar

partner on ‘board book’

Customer relationship management software rm

Sage Intacct has launched a new partnership with

GuideStar that will leverage the latter’s insight into

the nancial performance of nonprot organizations

to develop a guidebook of sorts for nonprot boards.

According to the groups, the new Sage Intacct

Nonprot Financial Board Book Powered by Guide-

Star will incorporate the best practice metrics that

GuideStar uses to evaluate the nancial health of

nonprot organizations in its database, as well as

assess organizations’ progress toward accomplish-

ing their missions. The digital “board book” will

draw on real-time transactional data to automate the

calculation of key nancial and operational metrics

important to nonprot organizational health, Sage

Intacct said. This up-to-the-minute data enables a

holistic view of an organization that is critical to

understanding its nancial health and how it relates

to the organization’s capacity to achieve results—for

example, whether the charity has enough funding to

carry out its mission should any of its funding sources

be impacted.

The platform will track key metrics such as revenue

composition, liquidity and unrestricted cash in a

prebuilt dashboard to show nancial health over

time. The metrics are automatically calculated us-

(See PERSONIFY on page 8) (See BOARD BOOK on page 8)