Social innovation matters: The adoption of participatory guarantee systems within Italian alternative agri‐food networks

DOIhttp://doi.org/10.1002/jsc.2265
Published date01 July 2019
Date01 July 2019
AuthorGiovanna Sacchi
RESEARCH ARTICLE
Social innovation matters: The adoption of participatory
guarantee systems within Italian alternative agri-food
networks*
Giovanna Sacchi
Department of Economics and Management,
University of Florence, Florence, Italy
Correspondence
Giovanna Sacchi, Department of Economics
and Management, University of Florence, Via
delle Pandette, 9, 50127 Florence, Italy
Email: giovanna.sacchi@unifi.it
Abstract
Participatoryguarantee systems are locally basedpractices for assuring organic product
authenticitythat are proving to be a valuable tool for farmers' empowerment and social
innovation.Recent years have witnessed a growing interestin locally based certification
and distribution strategies of organic products. Participatory guarantee systems (PGS)
simplify bureaucratic procedures for small organic producers, who are often over-
whelmed by the extensive documentation required by third-party certification. PGS
development has facilitated several social processes, thus enabling social inclusion,
farmers'empowerment, and mutual support.
1|INTRODUCTION
This article joins the international debate on new models of distribu-
tion and consumption of ethical, quality food products based on eco-
social values. Special attention is paid to the authenticity assurance
process of organic products. The ethical and quality products debate
linked to organic production (ORG) is, indeed, closely associated with
the certification process to ensure their authenticity.
In recent years, parallel to the growth of alternative agri-food net-
works (AAFNs) (Goodman 2002, 2004; Renting et al. 2003;
Whatmore et al., 2003; Holloway et al. 2007; Kneafsey et al. 2008),
we have witnessed an increasing interest in and adoption of alterna-
tive and participative practicesbest-known as internal control sys-
tems (ICS or group certification) and participatory guarantee systems
(PGS)devoted to assuring the authenticity of organic productions
(IFOAM, 2003; May, 2008; Zanasi et al., 2009; Nelson et al., 2010;
Nelson et al., 2016; Sacchi, 2015; Sacchi et al., 2015).
ICS is a quality assurance system for groups of smallholders in
which the third-party certification bodies only inspect the proper
functioning of the system as a whole. The certification body performs
a few inspections on a random selection of smallholders and the final
decision involves the whole group.
On the other hand, PGS are locally focused quality assurance systems
[that guarantee organic] producers based on active participation of stake-
holders and are built on a foundation of trust, social networks, and knowl-
edge exchange(IFOAM, 2003). PGS simplify bureaucratic procedures for
small producers, who are often overwhelmed by the extensive documen-
tation required by third-party certification. They also reduce costs by
avoiding the intervention of private and/or foreign certification bodies.
Within this framework, this article aims at reaching the following
objectives: (a) Identifying and mapping Italian AAFNs practicing short
supply-chain distribution strategiesand adopting PGS; (b) Analyzing pro-
ducers'main factors,values, and motivationsin embracingalternativeand
participativepractices for certifyingtheirethical organicproductions.
While some research has documented an increasing interest in the
issueof locally basedand participatorystrategiesfor guaranteeingorganic
foods (Zanasi et al., 2009;Nelson et al., 2010,2016; Sacchi, 2011;2015;
Sacchi et al. 2015; Demartini et al., 2016; Rover et al., 2016; Home et al.,
2017),there currentlyexists no single studyfocusing on analyzingpartici-
patoryquality assurancesystemsin Italy. Analyzingthe experiencein Italy
is of particularimportancesince Italy is thefirst Western countryto admit
the value of PGS by issuing Regional Law no. 19, 2014 in the Emilia-
Romagna Region, which recognizes PGS as systems and protocols that
ensure environmental andsocial sustainabilityof production, respecting
nature and itscycles, animal welfare, biodiversity,land and its traditions,
1
This study is part of the research project EcoLab: Alternative Eco-labeling strategies for
sustainable consumption of food products, financed in 2015 by CaFoscari University of
Venice, Italy.
*JEL classification codes: Q01, Q1, Q13, J54, P32.
DOI: 10.1002/jsc.2265
Strategic Change. 2019;28:241248. wileyonlinelibrary.com/journal/jsc © 2019 John Wiley & Sons, Ltd. 241

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