Small-business reality check.

• Position: KeyBank Corp - Brief article

[ILLUSTRATION OMITTED]

Customer Retention; Runner-Up; Asset Size: Over $5 Billion

ABAMN Financial Marketing Awards

Institution: KeyBank, Cleveland

Agency: Epsilon, Dallas

The Small-Business Reality Check is a vehicle through which KeyBank can relate to small businesses in a conversational, down-to-earth manner. While most communications to this audience put a purely positive spin on the world of small business, the Reality Check tells it like it is: the good, the bad and the what-were-they-thinking.

Each issue of Reality Check was produced in a self-mailer format. Original photography depicts small-business owners in...