Vol. 41 Nbr. 1, January - January 2009

Index

• Rilla Delorier: customers are looking for someone they can trust.
• Print campaign: 'Beware of Mortgage Predators".
• Television ads? No, these bank videos are intended for YouTube.
• Credit card payments with the wave of a cell phone.
• Green Demographics.
• Nontraditional lenders.
• Old National Bancorp.
• The Plains State Bank, Plains, Kan., has agreed with Commerce Bank, N.A.
• Whitney Holding Corp., New Orleans, has completed its acquisition of Parish National Corp.
• Promoting stability and security.
• A drink of ice tea.
• Lampooning lumbering dinosaur banks.
• Enhancing the potential of a bank's community foundation.
• A holiday toy drive.
• Celebrating a century.
• A big fish in a little pond.
• Alabama customer retention campaign.
• Small-business reality check.
• Too large to manage, too big to fail.
• Top 10 smashing success strategies for 2009: customers are nervous and don't know who to trust with their money. Here are some action steps that marketers can take to help stabilize the outlook for bank business in the year ahead.
• Tomorrow's 'super' institution: look. Up in the sky! No, it's not a bird or a plane, but a 'Super Community Bank' of the future. According to a sampling of Northeast community bankers, tomorrow's successful business model will feature increased flexibility and collaboration, more outsourcing, enhanced customer service, tighter ties to the community--as well as a stronger entrepreneurial spirit.
• Clarify your values: your internal and external culture determines the potency of your customer experience--which influences your ability to cross-sell. If your culture is ineffectual, that shortcoming will undercut even the best marketing efforts.
• Who's fighting for your brand? In the case of too many banks, the answer is: nobody. Here's the argument in favor of delegating a "chief branding officer" to oversee this vital task.
• The challenges: competition and core deposits: although a community bank with roots in a once rural suburb of Washington, D.C., Sandy Spring Bank today has to provide sophisticated products and services to please its affluent and educated customers, says marketer Jim Burrows Jr.
• Reassure your customers with direct mail.
• ABA School of Bank Marketing adds three new courses to curriculum.
• Q and A with ... Anna Lyon.
• Bank Marketing 1-2-3 the practical handbook for community bankers.
• Here's what its all about.
• Upcoming events.
• Faxes and e-mail: don't forget the opt outs!(CAN-SPAM Act of 2003)
• Services Directory.
• Continuing education quiz.