Short Selling and Firm Operating Performance

DOIhttp://doi.org/10.1111/fima.12081
AuthorKeith M. Howe,Sanjay Deshmukh,Keith Jacks Gamble
Date01 March 2015
Published date01 March 2015
Short Selling and Firm Operating
Performance
Sanjay Deshmukh, Keith Jacks Gamble, and Keith M. Howe
While it is well known that short selling predicts future negative stock price performance, it has
not been established whether short selling predicts future negative operating performance. We
find that firms in the top decile of increases in short interest (an increase of about fourpercentage
points) experience a 21% subsequent decline in operatingperformance relative to matched control
firms. The greater the increase in short interest, the larger the declinein operating performance.
The results arerobust to alternative performance measures and to sample splits based on firm size.
These results suggest that short interest may reflectprivate information about firm fundamentals
rather than other factors that may drive stock price changes.
In spite of its dramatic growth over the last several decades, short selling remains highly
controversial.Shor t selling can arise from market making, whichprovides liquidity to the markets,
and from hedging, which allows users to manage risk more effectively.Moreover, a large segment
of market participants believes that short sellers contribute to price discovery making markets
more efficient by allowing prices to reflect a more negative sentiment. Critics disparage this
claim by arguing that short sellers manipulate share prices to seek profits. The central question
that arises is: Do short sellers exhibit an ability to identify overpriced stocks by anticipating
deteriorating firm fundamentals?
It is widely acknowledged that short sellers are motivated by trading profits. Prior research
examines the relation between short selling and subsequent stock returns, corporate announce-
ments, and analysts’ earnings forecasts. These studies, however, do not make an explicit attempt
to identify whether declining firm fundamentals induce short sellers to trade. In addition, as
we note in Section I, the extant empirical literature on short interest only provides indirect and
inconclusive evidence concerning the central question weraise. The reason is that the relationship
between short selling and stock returns, corporate announcements, and earnings forecasts may be
driven by factors unrelated to firm fundamentals. Further, some of this evidence is susceptible to
an endogeneity problem. Thus, it is not clear whether short selling is motivated by deteriorating
firm fundamentals or by factors unrelated to fir m fundamentals that nonetheless affect stock
prices and thus trading profits.
It is important to differentiate between these two potential sources of profits from a regulatory,
market efficiency, and price discovery perspective. If the actions of short sellers are driven
by worsening firm fundamentals, then these actions are likely to provide useful information
to other market participants in the capital allocation process and would represent a positive
Sanjay Deshmukh is an Associate Professorin the Department of Finance in the Driehaus College of Business at DePaul
University in Chicago, IL. Keith Jacks Gamble is an Assistant Professor in the Department of Financein the Driehaus
College of Business at DePaulUniversity in Chicago, IL. Keith M. Howeis the Dr. WilliamM . SchollProfessor of Finance,
Emeritus, in the Department of Finance in the Driehaus College of Business at DePaul University in Chicago, IL.
Wethank Charles Jones and Wei Xu forproviding us the data on short interest for NASDAQf irms. We are gratefulfor the
valuable suggestions and guidance providedby Marc Lipson (Editor) and an anonymous referee. We are also grateful to
Charles Jones, Jonathan Karpoff,Tunde Kovacs, and VahapUysal for their comments and suggestions.
Financial Management Spring 2015 pages 217 - 236
218 Financial Management rSpring 2015
externality. In contrast, if short selling is motivated by factors unrelated to firm fundamentals,
then the documented evidence would indicate that short sellers principally trade to exploit market
inefficiencies.
We employ a distinctive approach to disentangle this empirical puzzle on short selling. Our
premise is that if short selling is motivated by deteriorating firm fundamentals, then changes in
short interest should be related to subsequent changes in operating performance. The approach
we employ focuses directly on the firm’s operating performance, an important element of firm
fundamentals. Specifically, we examine the operating performance of firms, relative to a control
sample, following large increases in short interest. The performance measures we use are based
on operating income and cash flow, the fundamental drivers of firm value.
The theoretical underpinnings for our study stem from Diamond and Verrecchia (1987), who
develop a rational expectations model of the effect of short sale constraints on the distribution of
prices and their speed of adjustment to private information. One important empirical prediction
of their model is that an unexpected increase in the announced short interest in a company’s stock
represents bad news. A follow-up prediction indicates that the larger the unexpected increase in
short interest, the greater the price adjustment. Since stock prices are based on fir m fundamentals,
among other factors, we drawon these predictions to derive and test two hypotheses related to firm
fundamentals. Our first hypothesis states that an unexpected increase in a firm’s short interest
will be followed by a decline in its operating performance. The second hypothesis states that the
greater the unexpected increase in a firm’s short interest, the larger the decline in its operating
performance.
To test these hypotheses, we follow the method in Barber and Lyon (1996) for ex post event
studies that use an accounting-based measure of operating performance. The most important
feature of this method is matching event firms to control fir ms with similar pre-event operating
performance, along with size and industry, to ensure that test statistics are properly specified.
This method allows us to address the central question most directly. Our primary measure of a
firm’s operating performance is the ratio of operating income before depreciation (OIBD) to total
assets. We also consider several alternative measures, one of which is based on cash flow.
Our results indicate that a large increase in short interest is associated with a significant decrease
in operating performance in subsequent years. Specifically, firms in the top decile of short interest
increases in a given quarter experience a decline in operating performance over the following
three-year period. Firms in the top decile experience an average increase in short interest of about
4.01 percentage points with the lowest increase equaling 1.05 percentage points. The decline in
operating performance, relative to a matched control sample, is approximately 21% of the mean
level of operating performance of these firms before the rise in short interest. We also find a
monotonic relationship between the size of the increase in short interest and the magnitude of
the decline in operating performance. Our findings are robust to several alternative measures of
operating performance. The results are independent of firm size in that we obtain similar results
when we split our sample into three groups based on firm size. In addition, we find that short
selling is higher in firms that have experienced improved operating performance. This result
provides new evidence concerning the type of fundamentals-based information that short sellers
might use before increasing their short position. The result also rules out endogeneity arising
from reverse causality since, contrary to public perception, short sellers do not target only poorly
performing firms, causing their performance to decline fur ther through relentless short selling.
However, in some cases, short sellers do intentionally cause further deterioration in operating
performance through persistent attacks on the firm.
Our overall results indicate that operating performance declines in firms that experience a spike
in short interest, which provides strong support for our hypotheses. These findings suggest that

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